Brazil Consumer Electronics Report Q3 2016

Date: June 22, 2016
Pages: 68
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Brazil's large electronics industry provided little insulation to the market in 2015, as a reliance on imported components and a sharp deterioration in household purchasing power resulted in a sharp contraction in spending on consumer electronics devices. We expect another year of contraction in 2016 as the economic and political crisis continues to evolve in Brazil, but the decline should not be as steep as in 2015. Conditions are expected to be less hostile from 2017 as growth returns and the currency stabilises, and there is potential for a bump in spending as deferred purchases are unlocked, but we caution that downside risk is elevated. Under our core scenario, we envisage a total device spending CAGR of 9.5% over 2016-2020.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD8.8bn in 2016 to USD14.6bn in 2020. A sharp deterioration in Brazilian purchasing power resulted in a collapse in demand for computer hardware, which means there is pent-up demand that will boost growth rates once economic conditions improve.
  • AV Sales: USD5.4bn in 2016 to USD7.3bn in 2020. Cannibalisation of digital camera volumes mean the AV market will not return to previous highs, but TV set replacement and upgrade spending will nonetheless put the market on a much stronger trajectory compared to 2015-16.
  • Mobile Handset Sales: USD12.2bn in 2016 to USD16.1bn in 2020. The smartphone penetration rate indicates there is still potential for strong growth in overall market value through first-time upgrades, but growth is expected to decelerate by the latter years of the forecast.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Brazil 2014-2020)
Industry Risk Reward Index
Industry Risk/Reward Index
  Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016
Market Overview
Recent Developments
  Table: PC Sales (Brazil 2014-2020)
  Table: AV Sales (Brazil 2014-2020)
  Table: Household Penetration Of AV Devices And Services (%)
  Table: Mobile Communications (Brazil 2014-2020)
Industry Trends And Developments
Consumer Electronics Trade
  Table: Latin America Consumer Electronics (CE) Trade, 2010-2015
  Table: Brazil Consumer Electronics (CE) Trade, 2010-2015
Consumer Electronics Industry
  Table: Brazilian Electronics Tax Incentives For Local Production
  Table: Brazil Electronics Industry Performance, 2008-2013
Regulatory Development
  Table: Government Authorities
Competitive Landscape
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce Retailers
Consumer Electronics Companies
  Table: Hewlett-Packard (HP)
  Table: Lenovo
  Table: IGB Eletronica (Gradiente)
  Table: Itautec
Demographic Forecast
  Table: Population Headline Indicators (Brazil 1990-2025)
  Table: Key Population Ratios (Brazil 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Brazil 1990-2025)
  Table: Population By Age Group (Brazil 1990-2025)
  Table: Population By Age Group % (Brazil 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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