Brazil Consumer Electronics Report Q1 2016

Date: December 30, 2015
Pages: 64
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: Brazilian consumer electronics spending declined sharply in 2015 due to recession and depreciation, with a double-digit decline even in local currency terms. Spending is forecast to contract again in 2016 as recession and further depreciation erode purchasing power, but conditions are expected to be slightly less hostile than in 2015. Under our core scenario, the market is however forecast to return to growth from 2017, as wider economic sentiment improves with an added boost from currency appreciation, which we believe will unlock deferred purchases from 2015 and 2016. The improvement will be most pronounced in the PC and AV markets where demand was worst affected by economic conditions but it will still be handset sales growth that outperforms 2016-2019 as a result of the underlying strength of the smartphone upgrade trend. BMI forecasts total consumer electronics device spending will grow at a CAGR of 5.1% over 2015-2019 to USD35.3bn in 2019.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD8.8bn in 2016 to USD13.0bn in 2019. After a sharp contraction in demand in 2015 and 2016 the market will recover over the medium term as household purchasing power increases, and boosted by deferred purchases as confidence returns.
  • AV Sales: USD5.4bn in 2016 to USD7.0bn in 2019. Deferred purchases will be unlocked from 2017, but greater TV set saturation and cannibalisation of digital camera volumes will mean growth underperforms the computer hardware segment.
  • Mobile Handset Sales: USD12.2bn in 2016 to USD15.3bn in 2019, a CAGR of 5.7% in US dollar terms. Only segment expected to register local currency growth in 2016, but market will cool over the medium term due to smartphone market saturation.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
    Table: Consumer Electronics Overview (Brazil 2013-2019)
Industry Risk Reward Index
    Table: Americas Risk/Rewards Index, Q1 2016
Market Overview
Recent Developments
    Table: PC Sales (Brazil 2013-2019)
    Table: Brazil Consumer Electronics Tax Regime
    Table: AV Sales (Brazil 2013-2019)
    Table: Household Penetration of AV Devices And Services (%)
    Table: Mobile Communications (Brazil 2013-2019)
Competitive Landscape
International Companies
    Table: Hewlett-Packard (HP)
    Table: Lenovo
Local Companies
    Table: IGB Eletronica (Gradiente)
    Table: Itautec
Regulatory Development
    Table: Government Authorities
    Table: PC And Handsets Tax Regime
Demographic Forecast
    Table: Population Headline Indicators (Brazil 1990-2025)
    Table: Key Population Ratios (Brazil 1990-2025)
    Table: Urban/Rural Population & Life Expectancy (Brazil 1990-2025)
    Table: Population By Age Group (Brazil 1990-2025)
    Table: Population By Age Group % (Brazil 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
    Table: Consumer Electronics Risk/Reward Index Indicators
    Table: Weighting Of Indicators
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