Bahrain Consumer Electronics Report Q2 2016

Date: February 17, 2016
Pages: 53
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: A combination of market saturation and economic uncertainty means the growth prospects for consumer electronics device spending growth in Bahrain are limited over 2016-2020. It will however continue to be a lucrative market for vendors with high incomes reflected in premium device bias, high prices and wide margins. Our forecast envisages growth in USD50,000+ annual income households will support some growth at the premium end of the market, but overall saturation in most device categories mean there is little low-hanging fruit for vendors. Under our core scenario, we envisage total device spending will grow at a CAGR of 1.5% over 2016-2020, but we caution that risks are weighted to the downside, with a sustained low in the oil price the most significant risk, but political unrest could also derail our core scenario.

Latest Updates & Industry Developments
  • Computer Sales: The market will increase from USD150mn in 2016 to USD165mn in 2019, at a CAGR of 2.5%. An ageing desktop and notebook stock and deferred purchases from 2015 and 2016 are behind our expectation that computer sales will register the strongest growth once economic conditions become more supportive.
  • AV Sales: The market will increase from USD125mn in 2016 to USD130mn in 2019, at a CAGR of 1.0%. Smart and Ultra-HD TV set upgrades will put the market on a stronger trajectory compared to recent years, but digital camera volumes will not recover after cannibalisation by smartphone proliferation.
  • Handset Sales: We forecast a growth from USD267mn in 2016 to USD279mn in 2019, at a CAGR of 1.1%. Saturated smartphone market means growth will be far below the rates in the initial boom phase, but premium bias and short replacement cycles will nonetheless mean vendors can benefit.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Market Historical Data & Forecasts (Bahrain 2013-2019)
Industry Risk Reward Index
  Table: CE RRI Regional Score Breakdown, Q216
  Table: MEA Consumer Electronics Risk/Rewards Index, Q216
Market Overview
Recent Developments
  Table: PC Sales (Bahrain 2014-2020)
AV Devices
  Table: AV Sales (Bahrain 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Bahrain 2014-2020)
Competitive Landscape
International Companies
  Table: Dell
  Table: Huawei
  Table: Lenovo
  Table: Samsung Electronics
Industry Trends And Developments
Regulatory Development
Government Initiatives
Demographic Forecast
  Table: Population Headline Indicators (Bahrain 1990-2025)
  Table: Key Population Ratios (Bahrain 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Bahrain 1990-2025)
  Table: Population By Age Group (Bahrain 1990-2025)
  Table: Population By Age Group % (Bahrain 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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