Bahrain Consumer Electronics Report Q1 2016

Date: December 2, 2015
Pages: 51
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: B438EA6F802EN

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Includes 3 FREE quarterly updates

BMI View: Bahrain is a high-income country, making it a lucrative market for consumer electronics vendors, even as overall market size is limited by the small population. Premium vendors fare particularly well in Bahrain, where over 56% of households are forecast to have incomes of USD50,000 or more in 2016 and there is a strong culture of fashion oriented conspicuous consumption. There are however challenges for vendors operating in Bahrain, most notably the maturity of the devices market, with high penetration even in newer device categories such as smartphones and tablets, requiring vendors to apply targeted strategies due to an absence of 'low-hanging fruit'. Meanwhile, political stability presents downside risk and Bahrain is susceptible to falling oil prices, with the government and private businesses expected to rein in spending if the low prices persist for a considerable period.

Headline Expenditure Projections
  • Computer Sales: The market will increase from USD148.0mn in 2015 to USD153.0mn in 2016. We expect that tablets and notebook hybrids will dominate the consumer market in 2016, although tablet growth will slow from recent years after a rapid initial diffusion of ownership and lengthening replacement cycles.
  • AV Sales: The market will increase from USD123.0mn in 2015 to USD125.0mn in 2016. A stabilisation in digital camera volumes after steep declines in recent years will enable TV set growth to push the AV market back into positive growth territory.
BMI Industry View
Consumer Electronics Market
Industry Forecast
  Table: Consumer Electronics Market Historical Data & Forecasts (Bahrain 2013-2019)
Industry Risk Reward Index
  Table: MEA Consumer Electronics Risk/Rewards Index, Q116
Market Overview
  Table: PC Sales (Bahrain 2013-2019)
AV Devices
  Table: AV Sales (Bahrain 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Bahrain 2013-2019)
Competitive Landscape
International Companies
  Table: Dell
  Table: Huawei
  Table: Lenovo
  Table: Samsung Electronics
Regulatory Development
Government Initiatives
Demographic Forecast
  Table: Population Headline Indicators (Bahrain 1990-2025)
  Table: Key Population Ratios (Bahrain 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Bahrain 1990-2025)
  Table: Population By Age Group (Bahrain 1990-2025)
  Table: Population By Age Group % (Bahrain 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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