Argentina Consumer Electronics Report Q4 2016

Date: September 7, 2016
Pages: 61
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Argentina's consumer electronics market performance has been driven by economic factors in recent years, as devaluations in 2014 and late 2015 hit affordability. As a result there is pent-up demand that we expect to be unlocked as the economy improves from 2017, and will enable much stronger performance over the medium term. We forecast a CAGR of 10.0% over 2016-2020, with all three segments set to be boosted by peso appreciation and higher consumer confidence. The stronger peso in a more liberal economic regime could however put a squeeze on domestic electronics manufacturers, but with a reliance on imported components they should be able to remain competitive as their cost profile improves.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD1.6bn in 2016 to USD2.3bn in 2020, corresponding to a compound annual growth rate (CAGR) of 10.6%. Pent-up demand after disruption over 2014-2016 means there is potential for strong growth over the medium term, but downside should smartphones cannibalise retail PC sales to a greater extent than we currently envisage.
  • AV Sales: USD1.6bn in 2016 to USD2.3bn in 2020, a CAGR of 8.4%. Support from peso appreciation in addition to an improvement in TV-set market dynamics will enable AV demand to recover, but even by 2020 it will still remain below the 2012 peak at the height of flat-panel TV-set upgrades.
  • Handset Sales: USD2.2bn in 2016 to USD3.3bn in 2020, a CAGR of 10.7%. Smartphone penetration is low compared to income levels and so upgrade opportunities still exist in Argentina that should be unlocked and will drive strong growth as the economy improves.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Argentina 2014-2020)
Industry Risk Reward Index
Industry Risk Reward Ratings
  Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016
Market Overview
Recent Developments
  Table: PC Sales (Argentina 2014-2020)
  Table: AV Sales (Argentina 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Argentina 2014-2020)
Industry Trends And Developments
Electronics Trade
  Table: Latin America Consumer Electronics (CE) Trade, 2010-2015
  Table: Argentina Consumer Electronics (CE) Trade, 2010-2015
Operational Risk And Government Policy
Industry Breakdown
  Table: Argentina PC Industry Volumes ('000), 2009-2014
  Table: Argentina Consumer Electronics Industry, 2008-2012
Regulatory Development
Competitive Landscape
Argentina Consumer Electronics Companies
Consumer Electronics Vendors - Americas, 2015
  Table: Computer Hardware
  Table: TV Sets
  Table: Mobile Handsets
  Table: Selected Electronics Retailers
  Table: Selected Online Retailers
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (Argentina 1990-2025)
  Table: Key Population Ratios (Argentina 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Argentina 1990-2025)
  Table: Population By Age Group (Argentina 1990-2025)
  Table: Population By Age Group % (Argentina 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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