Argentina Consumer Electronics Report Q3 2015

Date: May 27, 2015
Pages: 80
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: AF709E17558EN

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Includes 3 FREE quarterly updates

BMI View: Consumer electronics spending was hit hard by the economic challenges in 2014, with total spending estimated to have contracted by 14.5%. Peso devaluation, high inflation and technical debt default in Q214 negatively impacted Argentine consumer purchasing power in global markets, as well as eroding confidence levels and restricting access to credit - all of which contributed to the contraction. Despite this bleak performance we believe the outlook for Argentina is stronger over the medium term, particularly from 2017-2019. Areas of growth we identify include smartphones, tablets, hybrid notebooks and smart TVs. We expect to see the stabilisation begin in 2015 and 2016, before a return to faster growth from 2017 as slower inflation and stronger real growth should help the market for consumer electronics rebound. However, we highlight there is considerable downside risk with Argentina vulnerable to external shocks should the global economic climate become more hostile.

Headline Expenditure Projections
  • Computer Hardware Sales: USD2.028bn in 2014 to USD1.915bn in 2015, a decrease of 5.6%. After a sharp contraction in demand in 2014 as a result of peso devaluation, we expect the PC market to exhibit stronger performance in 2015, but remain constrained by peso depreciation.
BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Argentina 2013-2019)
Macroeconomic Forecasts
Economic Analysis
  Table: Economic Activity (Argentina 2010-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q3 2015
Market Overview
  Table: PC Sales (Argentina 2013-2019)
  Table: AV Sales (Argentina 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Argentina 2013-2019)
Competitive Landscape
Local Companies
  Table: Banghó
  Table: Exo
  Table: Noblex (Newsan)
  Table: Frávega
  Table: Musimundo
  Table: Cetrogar
Industry Trends And Developments
  Table: PC Imports And Production ('000)
Mobile Devices
Regulatory Development
Company Profile
Demographic Forecast
  Table: Population Headline Indicators (Argentina 1990-2025)
  Table: Key Population Ratios (Argentina 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Argentina 1990-2025)
  Table: Population By Age Group (Argentina 1990-2025)
  Table: Population By Age Group % (Argentina 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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