Argentina Consumer Electronics Report Q2 2016

Date: March 2, 2016
Pages: 63
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: After another devaluation in December 2015 we envisage a sharp contraction in Argentine consumer electronics spending in 2016 as purchasing power is eroded in global markets - ie, for imported devices. We expect performance to mirror that of 2014, the previous peso devaluation, but the volume declines in the PC and AV segments are expected to be less pronounced after increases in the output of local industry in recent years. After the shock of devaluation subsides we envisage a return to device demand growth based on rising prosperity in Argentina, though growth 2017-2020 will only just offset the extent of declines in 2016, with a CAGR of 7.7% forecast over 2016-2020 as a whole.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD1.3bn in 2016 to USD2.1bn in 2020, corresponding to a CAGR of 11.6%. Devaluation the key factor determining PC sales 2014-2016, but we envisage a return to more stable dynamics over the medium term with sustainable volume growth built on a foundation of risingincomes.
  • AV Sales: USD1.6bn in 2016 to USD2.2bn in 2020, a CAGR of 8.7%. AV sales are expected to underperform but smart and Ultra-HD TV set upgrades will provide new opportunities in the TV set market.
  • Handset Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a CAGR of 4.3%. Smartphone upgrade opportunities still exist in Argentina, and this will sustain handset segment outperformance over the medium term.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Argentina 2014-2020)
Industry Risk Reward Index
Industry Risk/Reward Index
  Table: CE RRI Regional Scores Breakdown, Q216
  Table: Americas Risk/Rewards Index, Q2 2016
Market Overview
Recent Developments
  Table: PC Sales (Argentina 2014-2020)
  Table: AV Sales (Argentina 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Argentina 2014-2020)
Industry Trends And Developments
  Table: PC Imports And Production ('000)
Mobile Devices
Competitive Landscape
Local Companies
  Table: Banghó
  Table: Cetrogar
  Table: Exo
  Table: Frávega
  Table: Musimundo
  Table: Noblex (Newsan)
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (Argentina 1990-2025)
  Table: Key Population Ratios (Argentina 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Argentina 1990-2025)
  Table: Population By Age Group (Argentina 1990-2025)
  Table: Population By Age Group % (Argentina 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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