Computers and Peripherals in Turkey

Date: October 12, 2016
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C4ECA2758A7EN
Leaflet:

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Stagnation in consumers’ incomes, which stemmed from the negative economic performance, continued to cause a slowdown in retail sales of computers and peripherals in 2016. A higher number of consumers opted to avoid such expenses, or postponed purchases such as replacing their laptops. All categories within computers and peripherals were affected by this change in consumer habits, and thus the category experienced a sharp retail volume decline of 8% at the end of the review period.

Euromonitor International's Computers and Peripherals in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Computers and Peripherals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2016-2021
  Table 2 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2016-2021
  Table 3 Sales of Computers and Peripherals by Category: Volume 2011-2016
  Table 4 Sales of Computers and Peripherals by Category: Value 2011-2016
  Table 5 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
  Table 6 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
  Table 7 Sales of Computers by Category: Business Volume 2011-2016
  Table 8 Sales of Computers by Category: Business Value MSP 2011-2016
  Table 9 Sales of Computers by Category: Busines Volume Growth 2011-2016
  Table 10 Sales of Computers by Category: Business Value MSP Growth 2011-2016
  Table 11 Sales of Laptops by Form Factor 2015-2016
  Table 12 Sales of Tablets by Form Factor 2015-2016
  Table 13 Sales of Tablets by Operating System 2011-2016
  Table 14 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
  Table 15 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
  Table 16 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
  Table 17 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
  Table 18 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
  Table 19 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  Table 20 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  Table 21 Forecast Sales of Computers by Category: Business Volume 2016-2021
  Table 22 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
  Table 23 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
  Table 24 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
  Table 25 Forecast Sales of Laptops by Form Factor 2016-2021
  Table 26 Forecast Sales of Tablets by Form Factor 2016-2021
  Table 27 Forecast Sales of Tablets by Operating System 2016-2018
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 1 Vestel Elektronik AS: Key Facts
  Summary 2 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
  Summary 3 Vestel Elektronik AS: Competitive Position 2016
Executive Summary
Stagnant Volume Performance in Consumer Electronics in 2016
Portable Consumer Electronics Is the Key Driver of Volume Sales
Domestic Players Gain Volume Share in 2016, Thanks To Aggressive Pricing Strategies
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Positive Volume Performance Expected in Turkey Over the Forecast Period
Key Trends and Developments
Slow Growth in Consumer Electronics Continues As Incomes Stagnate
Transition To Organised Retailing Has A Positive Impact on Consumer Electronics
Sales of Tablets Start To Decline, As Large-screen Smartphones Are on the Rise
Market Data
  Table 28 Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 29 Sales of Consumer Electronics by Category: Value 2011-2016
  Table 30 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 31 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  Table 32 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
  Table 33 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
  Table 34 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
  Table 35 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
  Table 36 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
  Table 37 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  Table 38 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources
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