Merger and Investment Prospect of China’s Outdoor Supplies Industry from 2011 to 2015 (Chinese Version)

Date: February 20, 2012
Pages: 139
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US$ 2,900.00
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Publisher: Huidian Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M361D4BA8D0EN
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Merger and Investment Prospect of China’s Outdoor Supplies Industry from 2011 to 2015 (Chinese Version)
The characteristics of target consumers of outdoor supplies in China are roughly as follows:
  • Most of them are male at the age of 26 to 35
  • Single or married without child
  • With bachelor’s degree or above
  • Monthly salaries of CNY 3000 to 8000
  • They usually buy 5 to 8 kinds of outdoor supplies and pay attention to applications
  • Obtain the outdoor information on line or in the magazine,
  • Have a long journey above 3 times a year, climb mountain 2 or 3 times a month
  • Pursue different lives, like to meet challenges, long for passion
  • Believe that life is full of changes and value health, kinships friends and honors.
Please note: The report is Chinese version. We will provide the English version in three business days.
1. OVERVIEW OF OUTDOOR SUPPLIES

1.1 Related Definition of Outdoor Supplies
  1.1.1 Definition of Outdoor Sports
  1.1.2 Definition of Outdoor Supplies
1.2 Classification of Outdoor Supplies
  1.2.1 Clothing
  1.2.2 Shoes
  1.2.3 Backpacks
  1.2.4 Camping Trip Gear
  1.2.5 Special Outdoor Sport Equipment

2. DEVELOPMENT ENVIRONMENT OF CHINA’S OUTDOOR SUPPLIES INDUSTRY

2.1 The Rising of China’s Outdoor Sports Booms the Market of Outdoor Supplies
2.2 Outdoor Supplies Industry Has Become a New Economic Growth Point
2.3 Outdoor Supplies Industry Has Upgraded to a Popularized Industry
2.4 The Market of China’s Outdoor Supplies Is Gradually Mature and Rational

3. DEVELOPMENT OF OUTDOOR SUPPLIES INDUSTRY

3.1 Overview of Outdoor Supplies Industry Development
  3.1.1 Development of Outdoor Supplies Industry in Europe and America
  3.1.2 Sales of American Outdoor Supplies in 2011
  3.1.3 Wide Development Prospect for German Outdoor Supplies Market
3.2 Summary of China’s Outdoor Supplies Industry Development
  3.2.1 Characteristics of Development
  3.2.2 Diversification of Development
  3.2.3 Regional and Seasonal Features
  3.2.4 High Concentration Ratio
  3.2.5 Main Barrier to Access
3.3 Development of China’s Outdoor Supplies Industry from 2008 to 2011
  3.3.1 Rapid Development in 2008
  3.3.2 Quick Progress in 2009
  3.3.3 Development Dynamic in 2009
  3.3.4 Development in 2010
  3.3.5 Development in 2011
  3.3.6 Sales of Outdoor Fashion Sport Products for Large-scale Retail Dealer in 2011
3.4 Problem and Countermeasure of China’s Outdoor Supplies Industry Development
  3.4.1 Negative Factor of Development
  3.4.2 Unfavorable Situation
  3.4.3 Product Standard to Be Perfected
  3.4.4 Existing Shortcoming of Marketing Management
  3.4.5 Countermeasure of Development

4. MARKET AND CONSUMPTION OF CHINA’S OUTDOOR SUPPLIES

4.1 Current Situation of China’s Outdoor Supplies Market
  4.1.1 Rapid Development
  4.1.2 Increase of Market Share for the Big Brands
  4.1.3 Opportunity of Development
  4.1.4 Imbalance of Development
4.2 Consumers of China’s Outdoor Supplies Market
  4.2.1 Customer Group
  4.2.2 Characteristics of Customer
  4.2.3 Customer Channel
4.3 Characteristics of Power Buyers for China’s Tourism Outdoor Supplies
  4.3.1 Overview of Tourism Outdoor Supplies and Power Buyers
  4.3.2 Theoretical Hypothesis
  4.3.3 Method of Research
  4.3.4 Result of Research
  4.3.5 Conclusion and Discussion
  4.3.5 Enlightment of Marketing
4.4 Consumption Investigation of China’s Outdoor Shoes in 2010
  4.4.1 Basic Information of Target Object
  4.4.2 Outdoor Shoes Owned
  4.4.3 Outdoor Shoes Choosing
  4.4.4 Popularity of Outdoor Shoes

5. BRANDS AND CHANNELS OF CHINA’S OUTDOOR SUPPLIES MARKET

5.1 Brand Development of China’s Outdoor Supplies Market from 2009 to 2011
  5.1.1 Overview of Brand Development in 2009
  5.1.2 Comparation of Sales Amount between 2010 and 2011 for Brand Products
  5.1.3 Summary of Product Line from 2010 to 2011 for Brand Products
  5.1.4 International Brands Distribution
5.2 Current Distribution Channels of China’s Outdoor Supplies
  5.2.1 Marketing Channel
  5.2.2 Comparation of Channel Sales
  5.2.3 Regional Retail Distribution Network in Progress
  5.2.4 Large-scale Chain Store Develop slowly by the reason of Positioning
  5.2.5 The Credit of Funds Management and Mode of Store Opening for Small and Medium Outdoor Supplies Stores Become Bottleneck of Development
5.3 Countermeasure of Becoming a Big Brand for China’s Outdoor Supplies Industry
  5.3.1 Establishing New Category
  5.3.2 Forging Brand Culture
  5.3.3 Making New Marketing Mode

6. KEY ENTERPRISES

6.1 Beijing Toread Outdoor Products Co., Ltd
  6.1.1 Company Profile
  6.1.2 Competitiveness
  6.1.3 State of Operation in 2011
  6.1.4 Fiancial Data from 2010 to 2011
  6.1.5 Development Prospect and Strategy in 2012
6.2 Beijing Sanfo Outdoor Supplies Development Co., Ltd
  6.2.1 Company Profile
  6.2.2 The Company Seizes Development Opportunity in China’s Outdoor Supplies Industry
  6.2.3 Development Strategy
  6.2.4 Strategic Target of Future Development
6.3 Beijing Changtian Shidai Outdoor Sports Supplies Co., Ltd
  6.3.1 Company Profile
  6.3.2 Positioning of Customer Group and Sales Brand
  6.3.3 Main Operation Model

7. MARKETING OF CHINA’S OUTDOOR SUPPLIES INDUSTRY

7.1 Innovation of Marketing
  7.1.1 Urgent Need of Innovation
  7.1.2 Redefinition of “Outdoor Supplies”
  7.1.3 Interaction of Service and Experience for Customer
  7.1.4 Marketing Planning Needs Combining with Science, Humanity and Art
  7.1.4 Innovation of Network Marketing Strategy
  7.1.5 Marketing Strategy
7.2 Marketing Mode of Outdoor Sports Clothing
  7.2.1 Large- sized Department Store
  7.2.2 General Clothing Store
  7.2.3 Franchised Store
  7.2.4 Shopping Mall, Supermarket and Chain Store
  7.2.5 Wholesale Market
  7.2.6 Mail Order
  7.2.7 Online Sales
7.3 Suggestions on Operating and Marketing Strategies of Outdoor Supplies Stores
  7.3.1 Operating Strategy
  7.3.2 Marketing Strategy
  7.3.3 Marketing Program
  7.3.4 Marketing Plan

8. MARKET PROSPECT OF CHINA’S OUTDOOR SUPPLIES INDUSTRY FROM 2011 TO 2015

8.1 Development Prospect of China’s Outdoor Supplies Market from 2011 to 2015
  8.1.1 Great Growth Potential
  8.1.2 Golden Developing Period
  8.1.3 Sales Amount Forecast of Outdoor Supplies from 2011 to 2015
8.2 Development Trend of China’s Outdoor Supplies Industry from 2011 to 201
  8.2.1 Future Development Trend of China’s Outdoor Supplies Industry
  8.2.2 China’s Outdoor Supplies Market Will Take on Leaping Development in Future
  8.2.3 Merger Time Will Come for China’s Outdoor Supplies Market
  8.2.4 Large-scale Outdoor Supplies Chain Stores Is Future Development Trend

9. INVESTMENT STRATEGY OF CHINA’S OUTDOOR SUPPLIES INDUSTRY FROM 2011 TO 2015

9.1 Advantage of Investment
  9.1.1 Biggish Market Space
  9.1.2 Well Investment Income
  9.1.3 Low Entry Barrier
9.2 Investment Environment
  9.2.1 Market Demand
  9.2.2 Market Research
  9.2.3 Market Competition
  9.2.4 Market Positioning
9.3 Investment Opportunity and Advice
  9.3.1 Good Investment Opportunity for Outdoor Supplies Market
  9.3.2 Investment and Management Strategies of Outdoor Supplies Stores
9.4 Investment Risk
  9.4.1 Risk of Market Competition
  9.4.2 Risk of Outsourcing
9.5 Risk Management of Outdoor Supplies Store
  9.5.1 Analysis of Risk
  9.5.2 Quality Service
  9.5.3 Peace of Mind
  9.5.4 Quality Product

COMPANIES MENTIONED

Beijing Toread Outdoor Products Co., Ltd
Beijing Sanfo Outdoor Supplies Development Co., Ltd
Beijing Changtian Shidai Outdoor Sports Supplies Co., Ltd
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