CHILDWISE Monitor Report 2010-11 - Cool Brands

Date: February 22, 2011
Pages: 16
Price:
US$ 350.00
Publisher: CHILDWISE
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C42E65435C1EN
Leaflet:

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CHILDWISE Monitor Report 2010-11 - Cool Brands
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its seventeenth year.  This year, almost 2500 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's perception of cool brands.
OVERVIEW AND SUMMARY

INTRODUCTION

Background to the report
Sample
Interview
Report Contents
About the children

THE CHILD CONSUMER

COOL BRANDS – SUMMARY

10.1 Cool brands - spontaneous response
10.2 Cool brands - prompted list

APPENDIX

About CHILDWISE
CHILDWISE product purchasing terms and conditions
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