CHILDWISE Monitor Report 2015 - Children's Purchasing

Date: January 16, 2015
Pages: 39
Price:
US$ 595.00
Publisher: CHILDWISE
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C74149B2EE5EN
Leaflet:

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CHILDWISE Monitor Report 2015 - Children's Purchasing
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 21st year.  This year, nearly 2200 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's spending
OVERVIEW AND SUMMARY

INTRODUCTION

Background to the report
Sample
Interview
Report Contents
About the children

THE CHILD CONSUMER

CHILDREN'S PURCHASING – SUMMARY

10.1 Overall purchasing
10.2 Sweets and chocolate
10.3 Crisps and snacks
10.4 Soft drinks
10.5 Clothes
10.6 Going out (eg. Cinema, McDonald’s)
10.7 Computer software / Console games
10.8 Toys
10.9 Music and CDs
10.10 Accessories (eg. Jewellery)
10.11 Footwear
10.12 Apps
10.13 Books
10.14 DVDs / Blu-Ray
10.15 Magazines and comics
10.16 Sports gear and equipment
10.17 Toiletries/Hair products/Make-up
10.18 Percentage ever buying (in last month) by age and sex
10.19 Online purchasing
10.20 What would you spend £10 on?

APPENDIX

About CHILDWISE
CHILDWISE product purchasing terms and conditions
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