Vietnam Consumer Electronics Report Q4 2016

Date: September 21, 2016
Pages: 61
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V1890A40569EN

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Includes 3 FREE quarterly updates

BMI View: Vietnam's consumer electronics market has huge potential for growth as incomes rise. We have a positive outlook for broad based economic growth that should sustain increases in device spending over the medium term as vendors will be able to tap into existing low device penetration rates. There is however, some uncertainty around the PC market, where sales dived in H116, which has increased concerns that the proliferation of smartphone ownership could see consumers bypass the PC era. Our core scenario is for total device spending to increase at a CAGR of 5.9% over 2016-2020.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD1.4bn in 2016 to USD1.7bn in 2020, a compound annual growth rate (CAGR) of +4.1%. Outlook downgraded to reflect threat from smartphones, but we still have a positive assessment of hybrid notebook and all-in-one desktop volume growth as incomes rise.
  • AV Sales: USD1.4bn in 2016 to USD1.8bn in 2020, a CAGR of 5.5%. The TV set market is booming and will make Vietnam an outperformer, but growth will decelerate over the medium term as flat-panel penetration rates rise and the first-time buyer opportunity diminishes.
  • Handset Sales: USD3.4bn in 2016 to USD4.4bn in 2020, a CAGR of 6.9%. Due to relatively low penetration the first-time smartphone upgrade engine still has momentum, which should mean handset spending growth outperforms over the medium term.
BMI Industry View
Latest Updates And Industry Developments
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Vietnam 2014-2020)
Consumer Electronics Risk/Reward Index
Industry Risk/Reward Index
  Table: Asia-Pacific CE Risk/Reward Index, Q4 2016
Market Overview
  Table: PC Sales (Vietnam 2014-2020)
AV Devices
  Table: AV Sales (Vietnam 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Vietnam 2014-2020)
Industry Trends And Developments
Consumer Electronics Trade
  Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015
  Table: Vietnam Consumer Electronics (CE) Trade, 2010-2015
Consumer Electronics Industry Analysis
Regulatory Development
  Table: Government Authority
Competitive Landscape
Vietnam Consumer Electronics Companies
Consumer Electronics Vendors - APAC, 2015
  Table: Computer Hardware
  Table: TV Sets
  Table: Mobile Handsets
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce Retailers
Demographic Forecast
  Table: Population Headline Indicators (Vietnam 1990-2025)
  Table: Key Population Ratios (Vietnam 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
  Table: Population By Age Group (Vietnam 1990-2025)
  Table: Population By Age Group % (Vietnam 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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Vietnam Consumer Electronics Report Q1 2016 US$ 1,295.00 Jan, 2016 · 65 pages
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