Kenya Tourism Report Q3 2016

Date: June 29, 2016
Pages: 34
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: K08477787DCEN

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Includes 3 FREE quarterly updates

BMI View: Kenya is one of the most developed tourism markets in Africa, but its image has been tainted in recent years due to terror threats. The government and the country's tourism board are heavily investing in reviving the tourism industry, and international investors are taking note. Major international hotel brands are continuing to enter and expand in the Kenyan market, a signal of trust in the sector's revival.

Europe has traditionally been the key source market for Kenya; however, recently the Kenya Tourism Board (KTB) has been strengthening its efforts to promote the country to regional markets, as well as potential domestic travellers, in order to compensate for the lower number of arrivals from abroad. Direct flight links that are in the process of being established, such as to the US, could diversify source markets further. In addition, the hotel industry is still expanding despite the market being fairly saturated. Hotel industry investors are finding room for growth in the luxury accommodation sector, particularly in Nairobi's business district, as seen by recent expansions by major international chains. More low-cost chains are looking to expand outside of the capital, with Asian hotel chains showing particular interest.
BMI Industry View
  Table: Key Forecasts (Kenya 2014-2020)
Industry Forecast
  Table: Inbound Tourism (Kenya 2014-2020)
  Table: Tourism Receipts (Kenya 2014-2020)
  Table: Hotel Accommodation (Kenya 2014-2020)
  Table: Tourist Departures and Consumption (Kenya 2014-2020)
Industry Risk/Reward Index
  Table: Sub-Saharan Africa Risk/Reward Index
Security Risk
Market Overview
Competitive Landscape
Domestic Hotel Groups
  Table: Domestic Hotel Groups
International Hotel Groups
  Table: International Hotel Groups
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: Weighting Of Indicators
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