The Car Rental Industry in Turkey: Market Entry Strategies and Emerging Opportunities, Analyses and Forecasts to 2016

Date: February 6, 2012
Pages: 55
Price:
US$ 1,950.00
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Publisher: BRICdata
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C1A44B50D70EN
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The Car Rental Industry in Turkey: Market Entry Strategies and Emerging Opportunities, Analyses and Forecasts to 2016
Synopsis

This BRICdata market report provides a detailed market trend and growth analysis of the car rental industry in Turkey. With this market report, you will be able to explore in detail the changing shape and future outlook for the industry. With this report, you will be able to plan and build strategies based on real industry data and projections.
The Car Rental Industry in Turkey: Market Entry Strategies and Emerging Opportunities, Analyses and Forecasts to 2016 includes:
  • Analysis of key trends and demand drivers
  • Detailed market segmentation
  • Historic volume and value data
  • Five year forecasts of market trends and market growth

Executive Summary

The car rental industry in Turkey grew strongly during the review period supported by government initiatives to improve infrastructure, increasing volumes of tourism and business activity, as well as the rising middle-class population with its high level of disposable incomes. Turkey has a favorable economic environment making it an attractive destination for international car rental operators. The Turkish car rental industry grew at a CAGR of 8.21% during the review period and valued TRY3.3 billion in 2011. The industry is expanding rapidly and is expected to grow at a CAGR of 10.11% over the forecast period to reach TRY5.4 billion in 2016.

Scope

This report provides an extensive analysis of the car rental industry in Turkey:
  • It details historical values of the car rental market in Turkey for 2007–2011, along with forecast figures for 2012–2016
  • It offers detailed analysis of the factors driving the growth of car rentals and the key emerging trends in Turkey
  • The report details the key trends, regulatory environment, market entry strategies and marketing and growth strategies in Turkey
  • It provides information on key companies operating in the car rental industry in Turkey

Reasons To Buy
  • Take strategic business decisions using top-level historic and forecast market data related to the car rental industry in Turkey and each sector within it.
  • Understand the demand and supply-side dynamics within the car rental industry, along with key market trends and growth opportunities.
  • Assess the competitive landscape in the car rental industry in Turkey and formulate effective market-entry strategies.
  • Identify the growth opportunities and industry dynamics within the car rental industry.

Key Highlights
  • The car rental industry in Turkey has been on a fast growth trajectory over the past last five years, having increased at a CAGR of around 8.21%. Over the next five years, from 2012–2016, the overall car rental industry in Turkey is expected to continue to grow strongly at a CAGR of 10.11%, and is expected to reach TRY5.4 billion in 2016.
  • Marketing and sales strategies will play a key role in differentiating the service offerings of car rental companies in Turkey.
  • Favorable government regulation is expected to intensify the competitive structure of the Turkish car rental industry.
  • As a part of their marketing strategy, domestic and multinational companies are targeting business tourists by offering premium car rental services.
  • The franchise model has been proven to be a key expansion strategy in the Turkish car rental industry.
1 EXECUTIVE SUMMARY

2 TURKISH CAR RENTAL INDUSTRY MARKET ENVIRONMENT

2.1 Market Regulations
2.2 Macroeconomic Fundamentals
  2.2.1 Turkey – GDP at constant prices
  2.2.2 Turkey – GDP by key segments
  2.2.3 Turkey – inflationary forecast and car rental industry outlook
2.3 Business Confidence
2.4 Consumer Confidence
  2.4.1 Turkey – annual disposable income
  2.4.2 Turkey – unemployment rate

3 MARKET SIZE AND GROWTH POTENTIAL

3.1 Turkish car rental industry – market size
3.2 Turkish car rental industry – airport vs non-airport locations
  3.2.1 Demand comparison for rented cars at airport and non-airport locations
  3.2.2 Turkish car rental industry – car rental industry for airport locations
  3.2.3 Turkish car rental industry – non-airport locations

4 TURKISH CAR RENTAL INDUSTRY – CUSTOMER CATEGORY ANALYSIS

4.1 Turkish Car Rental Industry – Individual Customers
4.2 Turkish Car Rental Industry – Corporate Customers
4.3 Turkish Car Rental Industry – Insurance Replacement Customers

5 COMPETITIVE LANDSCAPE AND KEY PERFORMANCE INDICATORS

5.1 Competitive landscape
5.2 Key performance indicators
  5.2.1 Turkish car rental industry – fleet size
  5.2.2 Turkish car rental industry – fleet size by vehicle type
  5.2.3 Turkish car rental industry – rentals
  5.2.4 Turkish car rental industry – rental days
  5.2.5 Turkish car rental industry – average rental length
  5.2.6 Turkish car rental industry – average revenue per day

6 GROWTH STRATEGY, DEMAND DRIVERS AND KEY TRENDS

6.1 Market entry strategy
  6.1.1 Market entry route
6.2 Demand drivers
  6.2.1 Leisure tourists – volumes and the car rental market
  6.2.2 Business tourists – volumes and the car rental market
  6.2.3 Spending patterns and demand for rented cars

7 MARKETING AND GROWTH STRATEGY

8 KEY OPERATORS

8.1 Sixt Car Rental Company
  8.1.1 Sixt Car Rental Company– key company facts
  8.1.2 Sixt Car Rental Company – main services
  8.1.3 Sixt Car Rental Company – key employees
8.2 Auto Europe, LLC
  8.2.1 Auto Europe, LLC – key company facts
  8.2.2 Auto Europe, LLC – main services
  8.2.3 Auto Europe, LLC – key employees
8.3 Europcar
  8.3.1 Europcar– key company facts
  8.3.2 Europcar – main services
  8.3.3 Europcar – key employees
8.4 Avis Rent A Car System, LLC
  8.4.1 Avis Rent A Car System, LLC – key company facts
  8.4.2 Avis Rent A Car System, LLC – main services
  8.4.3 Avis Rent A Car System, LLC – key employees
8.5 Hertz Global Holdings, Inc.
  8.5.1 Hertz Global Holdings, Inc. – key company facts
  8.5.2 Hertz Global Holdings, Inc. – main services
  8.5.3 Hertz Global Holdings, Inc. – key employees

9 APPENDIX

9.1 About BRICdata
9.2 Methodology
9.3 Definitions
9.4 Disclaimer

LIST OF TABLES

Table 1: Turkey – GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–2000)
Table 2: Turkey – GDP by Key Segments (%), 2007 vs 2011
Table 3: Turkish Car Rental Industry – Market Size (TRY Million), 2007–2011
Table 4: Turkish Car Rental Industry – Market Size (TRY Million), 2012–2016
Table 5: Turkish Car Rental Industry – Airport Locations (TRY Million), 2007–2011
Table 6: Turkish Car Rental Industry – Airport Locations (TRY Million), 2012–2016
Table 7: Turkish Car Rental Industry – Non-Airport Locations (TRY Million), 2007–2011
Table 8: Turkish Car Rental Industry – Non-Airport Locations (TRY Million), 2012–2016
Table 9: Turkish Car Rental Industry – Leisure Tourist Market Size (TRY Million), 2007–2011
Table 10: Turkish Car Rental Industry – Leisure Tourist Market Size (TRY Million), 2012–2016
Table 11: Turkish Car Rental Industry – Business Tourist Market Size (TRY Million), 2007–2011
Table 12: Turkish Car Rental Industry – Business Tourist Market Size (TRY Million), 2012–2016
Table 13: Turkish Car Rental Industry – Insurance Replacement Market Size (TRY Million), 2007–2011
Table 14: Turkish Car Rental Industry – Insurance Replacement Market Size (TRY Million), 2007–2011
Table 15: Turkish Car Rental Industry – Insurance Replacement Market Size (TRY Million), 2012–2016
Table 16: Turkish Car Rental Industry – Competitive Landscape
Table 17: Turkish Car Rental Industry – Growth Outlook by Key Indicators, 2012–2016
Table 18: Turkish Car Rental Industry – Fleet Size, 2007–2011
Table 19: Turkish Car Rental Industry – Fleet Size, 2012–2016
Table 20: Turkish Car Rental Industry – Fleet Size by Vehicle Type, 2007–2011
Table 21: Turkish Car Rental Industry – Fleet Size by Vehicle Type, 2012–2016
Table 22: Turkish Car Rental Industry – Rentals (Thousand), 2007–2011
Table 23: Turkish Car Rental Industry – Rentals (Thousand), 2012–2016
Table 24: Turkish Car Rental Industry – Rental Days (Thousand), 2007–2011
Table 25: Turkish Car Rental Industry – Rental Days, 2012–2016
Table 26: Turkish Car Rental Industry – Average Rental Length (Days), 2007–2011
Table 27: Turkish Car Rental Industry – Average Rental Length (Days), 2012–2016
Table 28: Turkish Car Rental Industry – Average Revenue per Day (TRY), 2007–2011
Table 29: Turkish Car Rental Industry – Average Revenue per Day (TRY), 2012–2016
Table 30: Sixt Car Rental Company – Key Facts
Table 31: Sixt Car Rental Company – Main Services
Table 32: Sixt Car Rental Company – Key Employees
Table 33: Auto Europe, LLC – Key Facts
Table 34: Auto Europe, LLC – Main Services
Table 35: Auto Europe, LLC – Key Employees
Table 36: Europcar – Key Facts
Table 37: Europcar – Main Services
Table 38: Europcar – Key Employees
Table 39: Avis Rent A Car System – Key Facts
Table 40: Avis Rent A Car System – Main Services
Table 41: Avis Rent A Car System – Key Employees
Table 42: Hertz Global Holdings, Inc. – Key Facts
Table 43: Hertz Global Holdings, Inc. – Main Services
Table 44: Hertz Global Holdings, Inc. – Key Employees
Table 45: Travel and Tourism Definitions

LIST OF FIGURES

Figure 1: Turkey – GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–2000)
Figure 2: Turkey – GDP by Key Segments (%), 2007 vs 2011
Figure 3: Turkey – Inflation (%), 2007–2016
Figure 4: Turkey – Business Confidence Index 2008–2011
Figure 5: Turkey – Annual Disposable Income (US$ Billion), 2007–2016
Figure 6: Turkey – Unemployment Rate (%), 2007–2016
Figure 7: Turkish Car Rental Industry – Market Size (TRY Million), 2007–2011
Figure 8: Turkish Car Rental Industry – Market Size (TRY Million), 2012–2016
Figure 9: Turkish Car Rental Industry – Airport vs Non-Airport Locations (TRY Million), 2007–2016
Figure 10: Turkish Car Rental Industry – Airport Locations (TRY Million), 2007–2011
Figure 11: Turkish Car Rental Industry – Airport Locations (TRY Million), 2012–2016
Figure 12: Turkish Car Rental Industry – Non-Airport Locations (TRY Million), 2007–2011
Figure 13: Turkish Car Rental Industry – Non-Airport Locations (TRY Million), 2012–2016
Figure 14: Turkish Car Rental Industry – Market Size by Customer Category (%), 2011
Figure 15: Turkish Car Rental Industry – Leisure Tourist Market Size (TRY Million), 2007–2011
Figure 16: Turkish Car Rental Industry – Leisure Tourist Market Size (TRY Million), 2012–2016
Figure 17: Turkish Car Rental Industry – Business Tourist Market Size (TRY Million), 2007–2011
Figure 18: Turkish Car Rental Industry – Business Tourist Market Size (TRY Million), 2012–2016
Figure 19: Turkish Car Rental Industry – Insurance Replacement Market Size (TRY Million), 2012–2016
Figure 20: Turkish Car Rental Industry – Fleet Size, 2007–2011
Figure 21: Turkish Car Rental Industry – Fleet Size, 2012–2016
Figure 22: Turkish Car Rental Industry – Fleet Size by Vehicle Type (%), 2007–2011
Figure 23: Turkish Car Rental Industry – Fleet Size by Vehicle Type (%), 2012–2016
Figure 24: Turkish Car Rental Industry – Rentals (Thousand), 2007–2011
Figure 25: Turkish Car Rental Industry – Rentals (Thousand), 2012–2016
Figure 26: Turkish Car Rental Industry – Rental Days (Thousand), 2007–2011
Figure 27: Turkish Car Rental Industry – Rental Days, 2012–2016
Figure 28: Turkish Car Rental Industry – Average Rental Length (Days), 2007–2011
Figure 29: Turkish Car Rental Industry – Average Rental Length (Days), 2012–2016
Figure 30: Turkish Car Rental Industry – Average Revenue per Day (TRY), 2007–2011
Figure 31: Turkish Car Rental Industry – Average Revenue per Day (TRY), 2012–2016
Figure 32: Turkish Leisure Tourist Volumes (Thousands) vs Leisure Car Rental Market (TRY Million), 2007–2016
Figure 33: Turkish Business Tourist Volumes (Thousands) vs Business Car Rental Market (TRY Million), 2007–2016
Figure 34: Turkish Domestic and International Tourist Expenditure on Travel and Transportation (TRY Million), 2007–2016

COMPANIES MENTIONED

Sixt Car Rental Company
Auto Europe, LLC
Europcar
Avis Rent A Car System, LLC
Hertz Global Holdings, Inc.
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