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Tourism Source Market Insight: Australia

October 2019 | 38 pages | ID: TD8C305C8D4AEN
GlobalData

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Tourism Source Market Insight: Australia

SUMMARY

GlobalData’s Tourism Source Market Insight: Australia report provides a thorough insight into the Australian domestic and outbound tourism markets. The report looks at the profiles of Australian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Australian outbound travel market.

GlobalData’s Tourism Source Market Insight: Australia report provides a thorough insight into the Australian domestic and outbound tourism markets. The report looks at the profiles of Australian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Australian outbound travel market.

As the sixth largest global spenders and staying an average of 21 days in an international destination, the Australian traveler is an appealing source market.

With shopping experiences a key pastime amongst Australian travelers, retail expenditure is a major feature within both domestic and outbound spending patterns.

The savvy solo tourist is typically the most adventurous traveler partaking in 40% of the total outbound trips in 2018.

Typical holidays feature relaxation under the leisure umbrella venturing to destinations for sun and beach opportunities, city breaks, cultural experiences and retail opportunities.

SCOPE
  • GlobalData’s Tourism Source Market Insight: Australia report provides a thorough insight into the Australian domestic and outbound tourism market. The report looks at the profiles of Australian tourists and summarizes the key reasons that they travel.
  • The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Australian outbound travel market.
REASONS TO BUY
  • This report provides clear insight into developments in the Australia domestic and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of Australia tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
  • The reader gains a strong understanding of the opportunities in the Australia, as well as the risks, to support better business decisions.
Overview
Australia snapshot
At a glance: the Australian Tourism market in 2018
Regional risk analysis
Main findings
Traveler Profiles
An insight into the Australian tourist
Domestic Tourism
Outbound Tourism
Destination markets
Main destination markets
Developing destination in focus: France
Developing destination in focus: Canada
Outlook
Potential opportunities for Australian travelers
Appendix
References
Terminology and definitions
About the author
GlobalData at a glance

COMPANIES MENTIONED

Qantas
Air Canada
Jetstar
Air China
Virgin Australia
Rex
Airbnb
Oyo


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