Market Intelligence Report: Asian

Date: October 23, 2011
US$ 3,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Market Intelligence Report: Asian
Introducing the Market Intelligence Report: Asian, a comprehensive assessment identifying trends and opportunities.

Capitalize on the opportunities in Asian cuisine and concepts to drive menu innovation and customer traffic

Asian cuisine is one of the "big three" ethnic cuisines, along with Mexican and Italian. As consumers have become accustomed to Asian flavors, their interest has moved beyond Chinese fare to include regional Chinese dishes as well as Thai, Japanese, Indian, Vietnamese and Korean. Restaurants are responding both with items similar to those served from Asian street purveyors and with flavorful iterations of upscale dishes. The number of Asian concepts is growing in both limited service and full service, and chains large and small are seeing annual sales and unit counts rise.

Market Intelligence Report: Asian digs deep into Technomic's exclusive consumer, menu and industry data to uncover insights and opportunities in Asian cuisine and concepts. The report includes data from Technomic's MenuMonitor online trendtracking resource, which analyzes the menus of the top chains, emerging concepts and leading independent restaurants. It also features consumer data culled from Technomic's Consumer Trend Reports. Rounding out the data are operator examples, including the new products and hot concepts driving Asian cuisine innovation.

In-depth coverage and analysis

Market Intelligence Report: Asian provides operators and suppliers with powerful insights to help:
  • Attract the 84% of consumers who say they would order dishes made with Chinese flavors and ingredients, 53% who would order Thai, and 50% who would try Japanese dishes.
  • Understand demographic differences among consumers who like Asian food and flavors to varying degrees to reach your target customer or market to new customers.
  • Explore Asian flavors and their use on appetizers, different proteins and meat-free dishes.
  • Discover the sauces that consumers prefer on Asian dishes, and see how operators are tempting them with curry, miso and spicy sauces.
  • Test new Asian influenced appetizers. Restaurants are having success with new varieties of egg rolls and spring rolls, dumplings, sushi variations (even vegetarian) and Asian soups.
  • Tap the latest food trends that Asian flavors and dishes support such as simple street fare, gourmet food trucks, sophisticated cocktails, satisfying meatless dishes and Korean-style tart frozen yogurt.
Valuable report deliverables
  • Executive Summary of insights, implications and opportunities for operators and manufacturers.
  • Real-life examples of new products and restaurant promotions.
  • Company profiles of established and emerging Asian concepts.

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