Independent Insights Report

Date: October 22, 2011
US$ 1,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Independent Insights Report
It's no secret that independent restaurants are at the forefront of innovation—serving as the industry's "laboratory" for experimenting with new menu items, preparation techniques, as well as concept themes, designs, and operational methods. It's these leading innovators who play a vital role in shaping trends that eventually permeate the marketplace at large.

With a product development cycle that is sometimes measured in hours, chain restaurants and their suppliers can learn from these nimble enterprises. After all, even the largest chains began life as independent restaurants.

Technomic's new biannual report, Independent Insights, shines light on the illusive independent restaurant segment, tracking the players who—due to their small scale—often operate under the radar.

Timely lessons in innovation

Technomic experts monitor 100 menus from leading independent restaurants across the U.S. to determine the most prevalent food, beverage, thematic and design-based concept trends. Independent coverage includes concepts ranging from quick-service food trucks to fine-dining steakhouses—and everything in between. Two times a year, the leading 25 trends are detailed in a robust presentation-style report with menu examples, photographs and exclusive insights and next-step recommendations.

Fresh perspectives on product development

Subscribers gain a insider's vantage point of trends poised to make the leap from small-scale independents into the menus and kitchens of national chains. Our extensive report delivers unique menu intelligence and clues to success that provide readers a competitive advantage in today's fastpaced environment. Key report benefits include:
  • Identification of emerging ingredients, flavors, preparation techniques and concept formats
  • In-depth analysis of leading independent operators and how they shape industry trends
  • Expert insights on trend applications for chain operators, manufacturers and distributors
  • Time-saving industry snapshots that keep your team informed and responsive to marketplace dynamics

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