Market Intelligence Report: Mexican

Date: October 23, 2011
US$ 3,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M9019D2530BEN

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Market Intelligence Report: Mexican
Introducing the Market Intelligence Report: Mexican, a comprehensive assessment identifying trends and opportunities.

Capitalize on the Opportunities in Mexican Cuisine and Concepts to Drive Menu Innovation and Customer Traffic...

Mexican cuisine continues to be a consumer favorite. Almost eight out of 10 adults like to try Mexican flavors, and a large majority wants them to be authentic. Restaurants are responding with new entrees, appetizers and beverages including Tex-Mex classics and more authentic regional Mexican preparations. The number of Mexican concepts is growing in both limited service and full service, and chains large and small are seeing annual sales and unit counts rise. As a segment, Mexican is experiencing higher growth rates than the industry overall.

Market Intelligence Report: Mexican digs deep into Technomic's exclusive consumer, menu and industry data to uncover insights and opportunities in the Mexican market. The report includes data from Technomic's MenuMonitor online trend-tracking resource, which analyzes the menus of the top chains, emerging concepts and leading independent restaurants. It also features consumer data culled from Technomic's Consumer Trend Reports. Rounding out the data are operator examples, including the new products and hot concepts driving innovation.

In-depth coverage and analysis

Market Intelligence Report: Mexican provides operators and suppliers with powerful insights to help:
  • Attract the 78% of consumers who say they would try dishes featuring Mexican flavors, and appeal to the majority of those consumers with a preference for authentic fare.
  • Understand demographic differences among consumers who like Mexican food and flavors to varying degrees to reach your target customer or market to new customers.
  • Explore the possibilities of fish tacos, which are growing in popularity, whether they're grilled or fried, served on dishware or handed out a drive-thru window.
  • Drive beverage sales with favorites such as margaritas, imported beer and sangria, which continue to increase their presence on restaurant menus. Non-alcoholic drinks like horchata and Mexican bottled soda provide an opportunity to please consumers who are looking for a more authentic experience.
  • Grow the morning daypart. More consumers are discovering breakfast burritos, and innovative menu developers are rolling out new Mexican breakfast options.
  • Tap the latest food trends that Mexican dishes suit such as small plates, gourmet food trucks, layers of flavors, fresh preparation and comfort food.
Valuable Report Deliverables
  • Executive Summary of insights, implications and opportunities for operators and manufacturers.
  • Real-life examples of new products and restaurant promotions.
  • Company profiles of established and emerging Mexican concepts.

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