Managing the Foodservice Broker: A How-to Guide

Date: October 22, 2011
Price:
US$ 595.00
Publisher: Technomic, Inc.
Report type: Reference Manual
Delivery: E-mail Delivery (PDF)
ID: M850532EF08EN
Leaflet:

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Managing the Foodservice Broker: A How-to Guide
How do manufacturers gain the time and attention necessary from brokers to grow sales and profits in a competitive and cluttered foodservice market? Managing the Foodservice Broker provides answers. Based on Technomic's continuing industry research, consulting experience and industry best practices in broker management, Managing the Foodservice Broker provides a road map for successful direction and collaboration with your broker network.

The handbook examines the outsourcing framework and the broker challenges that need to be addressed and managed by the manufacturer's sales, marketing, customer service, new product development and information technology staff.

While it provides a great resource for managers, the handbook can also be used to develop company-specific broker management training programs for region managers as well as provide companion materials for training programs.
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