Developing Successful New Products for Foodservice Markets

Date: June 1, 2010
Price:
US$ 595.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D6B540AD408EN
Leaflet:

Download PDF Leaflet

Developing Successful New Products for Foodservice Markets
Practical, actionable and foodservice-specific, this handbook demystifies marketplace complexities and offers sound advice on successful new product development, including how to:
  • Better identify and evaluate new product ideas
  • Create a winning organizational structure
  • Develop sound strategies and management systems
  • Set realistic goals
  • Launch and market irresistible products
  • Drive growth and profitability

Developing Successful New Products for Foodservice Markets identifies organizational and management areas that might need improvement, such as:
  • Incentive plans
  • Realistic goal setting
  • Sufficient budget allocations
  • Timely competitive intelligence
  • Distributor challenges
  • Role of the broker
  • Commercial/noncommercial differences

This handbook provides a realistic blueprint for the new product process based on a Market-Back Strategy that encompasses all the basic components and requirements of new product development and management.

Developing Successful New Products for Foodservice Markets provides hands-on advice to help suppliers turn new products into hits.
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