Conducting Strategic Planning: A How-To Guide for Foodservice Manufacturers provides a step-by-step methodology to help foodservice executives formulate and implement an effective strategic plan.
- Utilizing an A-to-Z approach, this handbook explores the issues impacting each stage of the foodservice manufacturer's distribution channel, from the direct sales force and brokers to distributors, operators and consumers.
- The report illustrates the most effective current practices in strategic planning, including analysis, plan implementation and evaluation formats.
- All steps, processes and practices reflect the specific requirements of the foodservice industry and its major segments. Further, specific case studies exemplify how other foodservice manufacturers have dealt with key steps in the process.
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