2009 Technomic Kids' Marketing & Menu Report

Date: May 22, 2009
US$ 1,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: 26E7F246EA2EN

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2009 Technomic Kids' Marketing & Menu Report
Helping foodservice executives stay smart about kids' menu trends

Our Kids' Marketing and Menu Report provides a comprehensive analysis and overview of kids' menus from leading and emerging chains, helping foodservice operators and suppliers develop products and menu items kids love, enhance in-store promotions and marketing activities, capitalize on opportunities, make well-informed decisions and build brand loyalty with kids and families.


In-Depth Industry Overview
  • Total restaurant industry sales and units by menu category
  • Analysis of Top 250 restaurant chains offering kids' menus
  • Analysis of notable emerging chains offering kids' menus

Kids' Menu Analysis
  • Kids' meal part overview
  • Leading flavor and preparation analysis for each daypart
  • EntrĂ©es, desserts, beverages, dips and sauces
  • Side dish substitutions

Kids' Menu Insights
  • Pricing
  • Portion sizing
  • Healthy offerings
  • Food for sophisticated palates
  • Product innovation

Focus on Kids' Marketing
  • Kids' combo meals, family meal deals
  • Toys, including educational
  • Online marketing (activities, games, downloads, etc.)
  • Birthday club promotions
  • Kids' play areas
  • Kids eat free or discounted kids' nights/promotions

Comprehensive Appendices with Full Kids' Menus
  • Top 250 chains by sales
  • Kids' menus within the Top 250 chains
  • Notable emerging chains' menus
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Kids Food and Beverage Market in the U.S. US$ 3,300.00 May, 2011 · 252 pages

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