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Kopi Kenangan - Success Case Study

January 2021 | 23 pages | ID: KCA7C8ABAADAEN
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Kopi Kenangan - Success Case Study

SUMMARY

Founded in 2017, Kopi Kenangan aims to meet the growing interest in on-demand coffee in Indonesia. The company founders spotted an opportunity in the huge void between the low-priced coffee sold by street vendors and the high-end beverages sold by global chains such as Starbucks.

Kopi Kenangan emerged as a popular coffee shop brand in Indonesia within a short span after it was founded in 2017. The company is one of several coffee chains that are part of the current coffee wave of Indonesia. The company has received multiple rounds of funding, the most recent of which being in May 2020.

SCOPE
  • Kopi Kenangan has focused on minimizing its in-store costs, in order to be able to offer high-quality coffee at prices lower than those of global chains.
  • The company has designed its brand around grab-and-go shopping style and this has helped it in being resilient in the face of the pandemic.
  • With a significant share of consumers seeking a higher degree of convenience, the brand is expected to perform better in the near future even when its expands to other regions.
REASONS TO BUY
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Summary
What?
Why?
Take Outs
Appendix


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