[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

May 2020 | 10 pages | ID: R7CEDFF5AC1AEN
GlobalData

US$ 400.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

SUMMARY

This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
Identifying and learning from retailers’ strategies during the peak of the Coronavirus outbreak

SCOPE
  • Store staff become individual influencers boosting product sales via digital channels
  • Maintaining engagement with core customers via apps and training sessions
  • Advancing automation to deliver goods
  • Flexing human resources to meet demand across sectors
REASONS TO BUY
  • This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
COVID-19 Case Study: Retailers Reactions in China
COVID-19 Case Study: Lin Qingxuan
COVID-19 Case Study: Nike
COVID-19 Case Study: Meituan Dianping, JD.com, Alibaba
COVID-19 Case Study: Hema
Appendix

COMPANIES MENTIONED

Lin Qingxuan
Alibaba
Nike
Meituan Dianping
JD.com
Hema
Alibaba


More Publications