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Retail in Brazil: Coronavirus (COVID-19) Country impact

May 2020 | 24 pages | ID: R98FD904CC24EN
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Retail in Brazil: Coronavirus (COVID-19) Country impact

SUMMARY

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Brazil.
The COVID-19 outbreak will have a marked impact on retail in Brazil, with the market set to grow significantly less than we originally forecast in 2020.
With many shops already starting to reopen, consumer shopping behaviour is unlikely to change permenantly and the market will recover quickly.

SCOPE
  • Brazil will fare better and recover more quickly than many of its South American neighbours.
  • With stores already starting to reopen, we expect that consumers in Brazil will return to spend on non-essentials such as clothing and footwear relatively quickly.
REASONS TO BUY
  • Use our revised market forecasts out to 2023 to understand how the Brazilian retail market will perform.
  • Use our data on key consumer shopping and lifestyle habits to see how the population has responded to the impact of COVID-19.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
Executive Summary
Market forecasts
Consumer behaviour
Retailer themes and responses
Market forecasts
Headlines
Total retail market vs. pre-COVID-19 forecasts
Total retail growth vs. pre-COVID-19 forecasts
Consumer behaviour
Purchasing patterns snapshot
Purchasing patterns: non-food
Purchasing patterns: food
Purchasing patterns: drinks
Purchasing patterns: personal care
Consumer habits
Retailer themes and responses
Store closures and reopenings
Using WhatsApp to connect with shoppers
Supporting women
Appendix
Methodology

LIST OF TABLES

Change in shopping behaviour for key non-food categories
Change in shopping behaviour for key food categories
Change in shopping behaviour for key drinks categories
Change in shopping behaviour for key personal care categories

LIST OF FIGURES

Total retail market vs. pre COVID-19 forecasts, 2019-2023
Total retail growth vs. pre COVID-19 forecasts, 2019-2023
Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
COVID-19 impact on consumer behaviour in terms of going out, preparing food at home and social media

COMPANIES MENTIONED

Via Varejo
Casas Bahia
Renner
Riachuelo
Pontofrio
Magazine Luiza


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