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United Kingdom (UK) Amazon 2020 Prime Day

November 2020 | 53 pages | ID: U7352C8C6B58EN
GlobalData

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United Kingdom (UK) Amazon 2020 Prime Day

SUMMARY

'United Kingdom (UK) Amazon 2020 Prime Day' report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

SCOPE
  • 51.4% of people with access to an Amazon Prime account bought at least one item on Amazon Prime Day 2020.
  • 44.7% of Amazon Prime Day shoppers purchased electricals and technology, making it the most popular product category purchased.
  • 61.9% of consumers agree that Amazon Prime Day is an important shopping event for them, an increase of 4.2ppts on 2019, proving that the event is growing in importance for consumers.
REASONS TO BUY
  • Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
  • Use our in-depth consumer insight to learn about the reasons why consumers did or did not make a Prime Day purchase.
  • Use our in-depth analysis to understand which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
  • Use our in-depth analysis to understand which alternative retailers consumers made purchases with on Prime Day.
  • Use our in-depth analysis to understand impulse and planned purchase behaviours across categories on Prime Day.
  • Use our in-depth analysis to understand the impact of COVID-19 on Prime Day spend and buying dynamics across product categories.
Consumer attitudes
Penetration
Shopper profile
Financing attitudes
Barriers to purchase
Amazon Prime Day ratings and expectations
Electricals & technology
Average spend
Buying dynamics
Impulse purchasing
Clothing & accessories
Average spend
Buying dynamics
Impulse purchasing
Health & beauty
Average spend
Buying dynamics
Impulse purchasing
Entertainment & leisure
Average spend
Buying dynamics
Impulse purchasing
Homewares & furniture
Average spend
Buying dynamics
Impulse purchasing
Speciality food & drink
Average spend
Buying dynamics
Impulse purchasing
Miscellaneous
Average spend
Buying dynamics
Impulse purchasing
Methodology & contacts

LIST OF TABLES

Average spend on electricals & technology, 2020 and 2019
Electricals & technology products purchased, 2020 and 2019
Average spend on clothing & accessories, 2020 and 2019
Clothing & accessories products purchased, 2020 and 2019
Average spend on health & beauty, 2020 and 2019
Health & beauty products purchased, 2020 and 2019
Average spend on entertainment & leisure, 2020 and 2019
Entertainment & leisure products purchased, 2020 and 2019
Average spend on homewares & furniture, 2020 and 2019
Homewares & furniture products purchased, 2020 and 2019
Average spend on speciality food & drink, 2020 and 2019
Speciality food & drink products purchased, 2020 and 2019
Average spend on miscellaneous items, 2020 and 2019
Miscellaneous items purchased, 2020 and 2019

LIST OF FIGURES

Amazon Prime penetration, 2020
Amazon Prime penetration breakdown, 2020
Amazon Prime Day shopper penetration, 2020
Amazon Prime Day shopper profile, 2020
Financing attitudes, 2020 and 2019
Prime Day total spending, 2020 and 2019
Amazon ratings across key measures, 2020 and 2019
Barriers to Prime Day purchase, 2020 and 2019
Prime Day purchase recipients, 2020 and 2019
Device usage for browsing and purchasing Prime Day products, 2020
Fulfilment options for browsing and purchasing Prime Day products, 2020
Impact of timing for Prime Day purchases, 2020 and 2019
Prime Day sign up behaviours, 2020 and 2019
Prime Day discount expectations, 2020 and 2019
Prime Day agreement and disagreement statements, 2020 and 2019
Prime Day small business incentive participation, 2020
Prime Day alternative retailers, 2020
Prime Day alternative retailers decision factors, 2020
Electricals & technology penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - electricals & technology, 2020 and 2019
Clothing & accessories penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - clothing & accessories, 2020 and 2019
Health & beauty penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - health & beauty, 2020 and 2019
Entertainment & leisure penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - entertainment & leisure, 2020 and 2019
Homewares & furniture penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - Homewares & furniture, 2020 and 2019
Speciality food & drink penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - Speciality food & drink, 2020 and 2019
Miscellaneous items penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - Miscellaneous items, 2020 and 2019

COMPANIES MENTIONED

Amazon
AO.com
Currys PC World
eBay
John Lewis & Partners


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