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Heineken 0.0 - Success Case Study

February 2021 | 20 pages | ID: HE0382447F77EN
GlobalData

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Heineken 0.0 - Success Case Study

SUMMARY

'Heineken 0.0 - Success Case Study' is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Heineken 0.0, the alcohol-free beer variant produced by Heineken. It delivers the critical 'what?', 'why?', and 'so what?' analysis to teach you crucial lessons that increase your chances of launching successful products.

Dutch beer company Heineken created a non-alcoholic version of its iconic beer in 2017 that appeals to both drinkers and non-drinkers. The product has benefited from the brand's trusted reputation. Heineken aimed to replicate the same taste as its original beer.

SCOPE
    • Heineken 0.0 was launched in Western Europe where there is a growing market for low%li%or no-alcohol beer.
  • Delivering flavor is highly important in alcohol-free beer, and Heineken 0.0 offers a taste intended to replicate its original beer due to the method of brewing.
  • The packaging is nearly identical to that of the original beer, with the only difference being the change from a green to a blue label and cap to allow easy differentiation of the two products.
REASONS TO BUY
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
What?
Why?
Take Outs
Appendix


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