The Medical Device Outlook in Emerging Markets: The Role of Healthcare and Regulatory Systems in Presenting Challenges and Growth Opportunities

Date: October 22, 2010
Pages: 101
Price:
US$ 3,835.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MA36C07392BEN
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The Medical Device Outlook in Emerging Markets: The Role of Healthcare and Regulatory Systems in Presenting Challenges and Growth Opportunities
The emerging economies of Brazil, Russia, India, and China (BRIC) have become lucrative, high-growth markets for medical devices. The device market in developed territories such as the US, Europe and Japan has reached saturation and the outcome of economic recession has restricted the growth in these countries over the past two years. The emerging economies are not only growing due to increased adoption of medical devices owing to increased health awareness, but these nations are also lucrative investment regions for multinational medical device companies to offshore business operations and production. The growing middle-class in the BRIC nations has reached more than one billion in population and this trend implies a surge in value-added lifestyle. The combined GDP of BRIC was about 31% of the global economy in 2009 owing to their increased share of these nations in global outsourcing and offshoring. The report provides detailed analysis of the healthcare environment in various emerging nations: each emerging nation’s medical device market size; continuously evolving healthcare regulations; growth opportunities unique to each country with respect to the medical device market; business-related trends and opportunities unique to each emerging country.

This report provides detailed analysis of the healthcare environment in various emerging nations: each emerging nation’s medical device market size; continuously evolving healthcare regulations; growth opportunities unique to each country with respect to the medical device market; business-related trends and opportunities unique to each emerging country. rbmd0004

Scope of this research
  • Learn from the business strategies followed by prominent medical devices companies that operate successfully in emerging nations.
  • Understand government initiatives and exploit opportunities that would optimize device production costs.
  • Analyze the growth opportunities that expanded medical device markets in emerging nations.
  • Compare the different healthcare environment in respect to regulations, reimbursements, medical insurance, and product distribution network

Research and analysis highlights

Global demand for medical devices is being driven by increasing expenditures on healthcare in the developing markets, construction of hospitals and clinics, and establishment of public/private health insurance. Medical device companies recognize that they must look increasingly at developing countries to drive growth.

The largest markets for medical devices in the world are the US, Europe, Japan, Canada, China, Brazil, Taiwan, South Korea, and Australia. Europe will continue to be the largest regional export market for the US medical device companies due to high per capita income in European countries and a favorable regulatory environment.

China is increasingly a target market for international companies to offshore high-technology medical devices in light of China’s large population and strong economic growth. China is the second largest market for US medical device exports in Asia (after Japan), with exports of about $1.8bn in 2009.

Key reasons to purchase this research
  • What was the market size for medical devices in emerging markets in 2009?
  • How are multinational companies addressing the challenges encountered in marketing medical devices?
  • How are health insurance and reimbursement policies evolving in emerging markets?
  • What are the key trends observed in emerging markets?
  • What are the growth opportunities for medical devices in emerging countries?
About Business Insights
Disclaimer
Executive summary
Emerging markets overview
China
India
Brazil
Russia

CHAPTER 1 INTRODUCTION

What is this report about?
Methodology

CHAPTER 2 EMERGING MARKETS OVERVIEW

Summary
Introduction
Classification of emerging markets
Impact of middle-class growth in BRIC
BRIC versus global competition
BRIC as an export destination
Export barriers for international device companies
High growth device segments in emerging countries
Effect of FCPA on the global medical device market

CHAPTER 3 CHINA

Summary
Introduction
Regulation
SFDA device classification
SFDA device review procedure
Review of China’s GCP policy
Import device testing policy
Adverse event reporting
Time frame for new product approval
Regulatory challenges facing manufacturers
Challenges
Extended tendering process
Price control for medical equipment
High-end technology restrictions
Intellectual property (IP) issues and Renminbi appreciation deter foreign entrants
High patient-contribution costs are a barrier to affordable healthcare
Other medical device market challenges
Market drivers
Greater healthcare demands due to ageing population
New healthcare stimulus plan triggers low-end markets effectively
Healthcare environment in China
Role of primary healthcare providers
Purchasing process
Direct purchasing
Bidding
Medical equipment purchase protocol
Reimbursements
Original equipment outsourcing to China
Overview of healthcare reform
Growth opportunities
Growth analysis of the Chinese medical device market
High-end medical equipment adoption
Foreign financing for medical equipment purchase
Impact and uncertainties of Chinese healthcare reform
Economic growth
Increased share of healthcare expenditure with regard to GDP
Healthcare insurance
Healthcare privatization
Market entry road map
Distribution channels
Marketing laws in China
Underdeveloped issues in Chinese healthcare
Prominent companies in the Chinese medical equipment market
Growth outlook

CHAPTER 4 INDIA

Summary
Introduction
Regulation
Medical device regulation lobbying in India
Recently updated regulations
Challenges
Tariff increases on certain high-end products
Differences in public and private healthcare services
High usage rates of medical equipment
Market drivers
Rising middle-class and ageing population
Macroeconomic impact
Medical tourism
Health insurance
Healthcare environment in India
Health insurance in India
Medical equipment utility and pricing
Growth opportunities
Growth analysis of the Indian medical device market
High growth medical device segment

CHAPTER 5 BRAZIL

Summary
Introduction
Regulation
Challenges and drivers
Healthcare Environment
Home-health services
Growth opportunities
Growth analyses of the Brazilian medical device market
Macroeconomic factors influencing growth
International relations
Market direction – 2010 and beyond
Brazil’s cancer treatment initiatives

CHAPTER 6 RUSSIA

Summary
Introduction
Regulation
Product validation and certification
Challenges and drivers
Healthcare environment
Growth opportunities
Growth analysis of the Russian medical device market

CHAPTER 7 OTHER EMERGING MEDICAL DEVICE MARKETS

Mexico
Turkey
Chile
Argentina
Vietnam
Appendix
Glossary

TABLE OF FIGURES

Figure 1: Medical devices – global market size, 2009
Figure 2: Medical imaging – global market size, 2009
Figure 3: Total medical device market size (imaging included), 2009
Figure 4: China medical device market size and growth forecast, 2009–2015
Figure 5: India medical device market size and growth forecast, 2009–2015
Figure 6: Brazil medical device market size and growth forecast, 2009–2015
Figure 7: Russia medical device market size and growth forecast, 2009–2015
Figure 8: Mexico medical device market size and growth forecast, 2009-2015
Figure 9: Turkey medical device market size and growth forecast, 2009–2015
Figure 10: Chile medical device market size and growth forecast, 2009–2015
Figure 11: Argentina medical device market size and growth forecast, 2009–2015
Figure 12: Vietnam medical device market size and growth forecast, 2009–2015

TABLE OF TABLES

Table 1: Medical device market size – emerging countries, 2009
Table 2: Medical devices – global market size, 2009
Table 3: Medical imaging – global market size, 2009
Table 4: Total medical device market size (imaging included), 2009
Table 5: China medical device market size and growth forecast, 2009–2015
Table 6: India medical device market size and growth forecast, 2009–2015
Table 7: Brazil medical device market size and growth forecast, 2009–2015
Table 8: Russia medical device market size and growth forecast, 2009–2015
Table 9: Mexico medical device market size and growth forecast, 2009–2015
Table 10: Turkey medical device market size and growth forecast, 2009–2015
Table 11: Chile medical device market size and growth forecast, 2009–2015
Table 12: Argentina medical device market size and growth forecast, 2009–2015
Table 13: Vietnam medical device market size and growth forecast, 2009–2015


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