Effectively Selling Medical Equipment in Central and Eastern Europe 2009

Date: October 22, 2009
Pages: 285
Price:
US$ 690.00
Publisher: Espicom Business Intelligence
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E93D5B118A2EN
Leaflet:

Download PDF Leaflet

Effectively Selling Medical Equipment in Central and Eastern Europe 2009
Evaluate and exploit the potential of key markets!

The medical device and equipment markets of Central Europe are import-dependent and expanding, and represent many opportunities. However, those charged with marketing and selling products are faced with very diverse operating environments, purchasing practices and cultural challenges.

Understanding the difference makes all the difference!

There are a number of variations commercial and business planners needs to take into account:
  • Can you sell directly or do you need agent representation?
  • How do you get your product registered?
  • How big is the market?
  • Is it reliant on imported equipment?

This business development guide is essential for everyone involved in sales and marketing

Effectively Selling Medical Equipment in Central Europe (published October 2009) is a new, 285+ page guide which will be of value to everyone involved in business planning, marketing and sales. It is essential for those new to the industry and provides a valuable aide memoire for experienced campaigners. Most importantly the principles and knowledge are relevant and timely for all companies from blue-chip multinationals to small/medium enterprises.
FOREWORD

REGIONAL OVERVIEW

What makes Central Europe an attractive market?
Population
Economic Data
How does Spending Compare between Countries?
Where are the Public Hospitals?
Where are the Private Hospitals?
Where is the Lack of Medical Personnel Greatest?
Domestic Production Capacity
Medical Equipment Market Comparisons
Imports of Medical Equipment

BULGARIA

Introduction to the Bulgarian Market
Key facts
The Market in Context
How is the Healthcare Sector Organised?
Health Insurance
User Fees
National Health Strategy 2008-2013
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
Hospital Conditions to Improve
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Inpatient Analysis
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach The Market?
Distribution
Trade Fairs & Exhibitions
Medicus Dento Galenia
Opto Salon-Sofia
Buldental
Selected Medical Equipment Distributors
ANTONIMEX
BIOMED FUTURE
DUTCHMED (BULGARIA)
ELPAK
EMMONYA PHARMATECH
IMESSA
LK SURGICAL
MEBOSS COMPANY
MEDEOS
ROMY-DENT
SMART COMPANY
SOLOMED
S&T BULGARIA
TOP DIAGNOSTICS
VITANOV & COMPANY
How Widespread is Domestic Manufacturing?
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

CROATIA

Introduction to the Croatian Market
Key facts
The Market in Context
How is the Healthcare Sector Organised?
Sustainable Health System Project
National Health Strategy 2006-2011
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Offices
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
The International Fair of Medicine, Dentistry, Rehabilitation, Laboratory Equipment and Pharmacy
Selected Medical Equipment Distributors
BAN-PROMET
BISERNICA
CRODENS
CROLAB
FOKUS MEDICAL
GRAFOMEDIKA
HILUS MEDICAL
HKO MEDICAL SYSTEMS
INEL - MEDICINSKA TEHNIKA
LABOR MB
MEDIAL
MEDICAL INTERTRADE
MEDICOM
MEDIVA
POLIMEDIKA
SIDRO-DENT
SLAVEN MEDICAL SYSTEMS
S.D. INFORMATIKA
TEHNOMEDIKA
UNIDENTAL
VIK DENTAL
ZAGREB JADRAN-INVEST
How Widespread is Domestic Manufacturing?
Biognost d.o.o.
Instrumentaria PLC
Exports of Medical Equipment
How Reliant is the Market on Imported Equipment?
Where are Imports Sourced From?

CZECH REPUBLIC

Introduction to the Czech Republic Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
Medical Fair Brno Central Europe 2009
Pragodent
Pragomedica
Selected Medical Equipment Distributors
AGMECO
BOHEMIA MEDICAL
BS PRAGUE MEDICAL CS
CHEMELEK
CHIRONAX FRYDEK-MISTEK (CZECH REPUBLIC)
CMI (CZECH REPUBLIC)
FERDINAND MENEL MEDIZINTECHNIK (CZECH REPUBLIC)
GRANE
MEDATA
SPIRIT MEDICAL
SUPERTRADE
How Widespread is Domestic Manufacturing?
Domestic Producers
Beznoska s.r.o.
Bioster a.s.
Chirana X-ray a.s.
Gama Group
Hartmann-Rico a.s.
Linet spol s.r.o.
Medin a.s.
Seiva s.r.o.
Vulkan a.s.
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

HUNGARY

Introduction to the Hungarian Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
National Health Fund Administration
Local Government
Private Healthcare
Healthcare Reform
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
DentalWorld
Selected Medical Equipment Distributors
ALLEGRO
DENT-EAST
DIAGNOSTICUM
FERTICAD TRADING & SERVICES
GERONTEX
KONSENS TRADE & INVESTMENT
MEDICONTUR MEDICAL ENGINEERING (HUNGARY)
MEDINSPECT
PASZTOR ADA-MED KFT
REPLANT-CARDO
SPEEDING ENGINEERING, TRADING & SERVICE
TRIMUS
WALLITRADE
How Widespread is Domestic Manufacturing?
Local Manufacturers
Askit
Coloplast
Frytech
Lasram Lasers
Medicor
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

POLAND

Introduction to the Polish Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
Salmed
Rehmed Expo
DentaMed
Selected Medical Equipment Distributors
  ARTERIAE
  CENTRUM ZAOPATRZENIA MEDYCZNEGO CEZAL WROCLAW (CZM)
  CONSTANS MED
  CONSULTRONIX
  EFMED
  HAMMER MED
  KAMED
  MA-JE-R
  MEDEN-INMED
  MEDICUS APARATURA I INSTRUMENTY MEDYCZNE SP. JAWNA
  MULTIDENTAL-MED
  OPTOPOL
  O.K. MEDICAL SYSTEMS
  PRO-MEDICA
  RTA
  TRASTER ELEKTRONIKA
  ZENI-MED
How Widespread is Domestic Manufacturing?
Local Manufacturers
Aesculap-Chifa Sp. z.o.o.
Asonik
Balton Ltd.
Chirmed-Vamag
Emtel
ERG Klobuck S.A
Famed Ltd.
Farum S.A
Sanus
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

ROMANIA

Introduction to the Romanian Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
National Health Programmes for 2007
How is the Healthcare Sector Funded?
Financing For Projects in the National Health Sector
World Bank Project
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
Denta Expo
RomMedica
AR Medica
Selected Medical Equipment Distributors
  ASCO 90
  CANORI IMEX
  DANSON
  DELTAMED
  DUTCHMED (ROMANIA)
  ESTIMA MEDICAL GROUP
  HELIOS MEDICAL & DENTAL
  MEDICAL TECHNOLOGIES INTERNATIONAL
  MEDIMPACT
  SC CLINI-LAB
  SC OPTIMED
  SC ORTOTECH
How Significant is Domestic Manufacturing?
Domestic Producers
Sanevit 2003
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

SERBIA

Introduction to the Serbian Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
Medident
Promedika
Selected Medical Equipment Distributors
  ALFATRADE ENTERPRISE
  GLOBAL TECHNOLOGY ASSISTANCE
  IVEX
  KEMERA COMPANY
  LUPUS MEDICAL
  MEDALEX
  MEDICAL INSTRUMENTS & TECHNOLOGY (MIT)
  OLY-MEDICO
  SONIX (SERBIA)
  TIM COMPANY
How Significant is Domestic Manufacturing?
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

SLOVAKIA

Introduction to the Slovakian Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
How is the Healthcare Sector Funded?
Health Insurance Developments
World Bank Health Sector Modernisation Support Loan
End-users of Medical Equipment: Public Hospitals
Healthcare Institution Developments
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
Healthcare Personnel Developments
GP and Dentist Shortages
End-users of Medical Equipment: Outpatient Facilities
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
Slovmedika
Selected Medical Equipment Distributors
  CHIRONAX FRYDEK-MISTEK (SLOVAKIA)
  CMI (SLOVAKIA REPUBLIC)
  FERDINAND MENZL LEKARSKA TECHNIKA
  MEDIPROGRESS
  SLOVTON
How Significant is Domestic Manufacturing?
Local Manufacturers
Chirana-Prema Trading A.S.
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

SLOVENIA

Introduction to the Slovenian Market
Key Facts
The Market in Context
How is the Healthcare Sector Organised?
How is the Healthcare Sector Funded?
End-users of Medical Equipment: Public Hospitals
End-users of Medical Equipment: Private Hospitals
End-users of Medical Equipment: Physicians and Other Staff
End-users of Medical Equipment: Outpatient Facilities
Dental Services
What do End-users Look For?
How are Medical Devices Regulated?
How to Approach the Market?
Distribution
Trade Fairs & Exhibitions
Selected Medical Equipment Distributors
  ANTHRON
  AUREMIANA
  CARDIO MEDICAL
  DIAFIT
  MEDICOENGINEERING
  MEDICOTEHNA
  MEDIPREM
  MEDIS D.O.O.
  MEDISTAR
  PRODENT INTERNATIONAL
  SIND LJUBLJANA
  THOMY FREY EAST
How Significant is Domestic Manufacturing?
Exports
How Reliant is the Market on Imported Equipment?
Where are imports sourced from?

APPENDIX 1: CALCULATING MEDICAL MARKETS

APPENDIX 2: EXPLANATION OF TRADE CODES

APPENDIX 3: SOURCES

INDEX OF TABLE

Regional Overview, Population (Millions), 2009-2014
Regional Overview, Population (% Aged 65+), 2009-2014
Regional Overview, GDP (US$ Billions), 2009-2014
Regional Overview, GDP Per Capita (US$), 2009-2014
Regional Overview, GDP Real Growth (%), 2009-2014
Regional Overview, Total Health Expenditure (US$ billions), 2009-2014
Regional Overview, Health Expenditure Per capita (US$), 2009-2014
Regional Overview, Health Expenditure as % of GDP, 2009-2014
Regional Overview, Public Hospitals and Beds
Regional Overview, Private Hospitals
Regional Overview, Physicians, 000s, 2009-2014
Regional Overview, Physicians, Rate/000, 2009-2014
Regional Overview, Medical Equipment Market (US$ Millions), 2009-2014
Regional Overview, Medical Equipment Market Per Capita (US$), 2009-2014
Regional Overview, Total Medical Equipment Imports, 2003-2007 (US$000s)
Regional Overview, Imports of Consumables, 2003-2007 (US$000s)
Regional Overview, Imports of Diagnostic Imaging Equipment, 2003-2007 (US$000s)
Regional Overview, Imports of Dental Products, 2003-2007 (US$000s)
Regional Overview, Imports of Orthopaedic Products, 2003-2007 (US$000s)
Regional Overview, Imports of Other Medical Products, 2003-2007 (US$000s)
Map of Bulgaria
Bulgaria, Key Data 2009-14
Bulgaria, Healthcare Expenditure, 2009
Bulgaria: Public Hospitals and Beds, 2001 & 2007
Bulgaria: Public Medical Personnel by Type, 2006
Bulgaria, Hospital Activity Trends, 2000-2006
Bulgaria, Exports of Medical Equipment & Supplies, 2003-07 (US$000s)
Bulgaria, Imports of Medical Equipment & Supplies, 2003-07 (US$000s)
Bulgaria, Imports of Medical Equipment & Supplies, 2003-07 (% of Total)
Bulgaria, Leading Medical Suppliers by Product Area, 2007 (US$000s)
Bulgaria, Leading Medical Suppliers by Product Area, 2007 (% of Total)
Map of Croatia
Croatia, Key Data 2009-2014
Effectively Selling Medical Equipment in Central Europe
Croatia, Healthcare Expenditure, 2009
Croatia, Spending under the Health Insurance System, 2002-2006 (HRK Millions)
Croatia, Public Hospital Facilities, 2003-2007
Croatia, Public Hospital Beds, 2003-2007
Croatia, Private Hospitals by Speciality, 2003-2007
Croatia, Registered Doctors, 1995-2007
Croatia, Public Sector Outpatient Attendances, 2000-2006 (000s)
Croatia, Selected Medical Equipment Manufacturers
Croatia, Exports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Croatia, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Croatia, Imports of Medical Equipment & Supplies, 2003-2007 (% of Total)
Croatia, Leading Medical Suppliers by Product Area, 2007 (US$000s)
Croatia, Leading Medical Suppliers by Product Area, 2007 (%)
Map of the Czech Republic
Czech Republic, Key Data 2009-2014
Czech Republic, Health Expenditure by Sector, 2000-2007
Czech Republic, Healthcare Expenditure, 2007*
Czech Republic, Projected Health Expenditure, 2009-2014
Czech Republic, Hospitals and Beds by Sector, 2003-2007
Czech Republic, Hospitals and Beds by Region, 2007
Czech Republic, Selected Installed Equipment in Hospitals, 2000-2007
Czech Republic, Registered Medical Personnel by Employer, 2007
Czech Republic, Distribution of Medical Personnel by Province (%), 2007
Czech Republic, Outpatient Facilities, 2001-2007
Czech Republic, Adverse Incident Cases by Type of Device, 2005-2006
Czech Republic, Medical Device Production, 2003-2004 (US$)
Czech Republic, Medical Exports by Product Area, 2003-2007 (US$000s)
Czech Republic, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Czech Republic, Medical Imports by Product Area, 2003-2007 (%)
Czech Republic, Leading Medical Suppliers by Product Area, 2007 (US$000s)
Czech Republic, Leading Medical Suppliers by Product Area, 2007 (%)
Map of Hungary
Hungary, Key Data 2009-2014
Hungary, Healthcare Expenditure, 2009
Hungary, Health Insurance Fund Expenditure 2002-2006 (US$ Millions)
Effectively Selling Medical Equipment in Central Europe
Hungary, Public Hospital Beds by Sector, 2006
Hungary, Hospital Bed Projections, 2009-2014
Hungary, Active Medical Personnel, 2002-2006
Hungary, Projected Number of Physicians, 2009-2014
Hungary, Public Outpatient Attendances, 2004-2006 (000s)
Hungary, Medical Exports by Product Area, 2003-2007 (US$000s)
Hungary, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Hungary, Imports of Medical Equipment & Supplies, 2003-2007 (% of Total)
Hungary, Leading Medical Suppliers by Product Area, 2007 (US$000s)
Hungary, Leading Medical Suppliers by Product Area, 2007 (% of Total)
Map of Poland
Poland, Key Data 2009-2014
Poland, Healthcare Expenditure, 2009
Poland, Health Expenditure of Self-Government Entities by Region, 2003-2007 (US$)
Poland, Public Hospitals and Beds by Sector, 2007
Poland, Private Hospitals & Beds, 2003-2007
Poland, Medical Personnel by Sector, 2003-2007
Poland, Civilian Outpatient Facilities, 2000-2008
Poland, Civilian Outpatient Consultations by Type of Clinic, 2001-2008
Poland, Medical Device Production, 2003-2004 (US$)
Poland, Exports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Poland, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Poland, Imports of Medical Equipment & Supplies, 2003-2007 (% of Total)
Poland, Leading Medical Suppliers by Product Area, 2007 (US$000s)
Poland, Leading Medical Suppliers by Product Area, 2007 (% of Total)
Map of Romania
Romania, Key Data 2009-2014
Romania, Healthcare Expenditure, 2009
Romania, Hospitals & Beds by Sector, 1997-2006
Romania, Hospitals, Hospital Beds & Polyclinics by Region, 2006
Romania, Medical Personnel, 2000-2006
Romania, Polyclinics & Outpatient Facilities, 1999-2006
Romania, Sanitary Units by Selected Type & Region, 2006
Romania, Medical Device Production, 2003-2004 (US$)
Romania, Medical Exports by Product Area, 2003-2007 (US$000s)
Effectively Selling Medical Equipment in Central Europe
Romania, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
Romania, Imports of Medical Equipment & Supplies, 2003-2007 (%)
Romania, Leading Medical Suppliers by Product Area, 2007 (US$000s)
Romania, Leading Medical Suppliers by Product Area, 2007 (%)
Map of Serbia
Serbia, Key Data 2009-2014
Serbia, Healthcare Expenditure, 2009
Serbia, Beds by Healthcare Type, 2003-2006
Serbia, Hospital Activity by Type of Institution, 2006
Serbia, Medical Staff Employed in Public Health Services, 1999-2006
Serbia, Medical Staff Employed in Hospitals, 1999-2006
Serbia, Outpatient Services, 2006
Serbia, Medical Exports by Product Area, 2002-2006 (US$000s)
Serbia, Imports of Medical Equipment & Supplies, 2002-2006 (US$000s)
Serbia, Imports of Medical Equipment & Supplies, 2002-2006 (%)
Serbia, Leading Medical Suppliers by Product Area, 2006 (US$000s)
Serbia, Leading Medical Suppliers by Product Area, 2006 (%)
Map of Slovakia
Slovakia, Key Data 2009-2014
Slovakia, Healthcare Expenditure, 2009
Slovakia, Hospitals and Beds, 2004-2006
Slovakia, Hospital Bed Projections, 2009-2014
Slovakia, Healthcare Institutions, 2000-2006
Slovakia, Medical Personnel, 2002-2006
Slovakia, Projected Number of Physicians, 2009-2014 (000s)
Slovakia, MoH Outpatient Facilities, 2006
Slovakia, Outpatient Visits, 2002-2006 (000s)
Slovakia, Medical Device Production, 2003-2004 (US$)
Slovakia, Medical Exports by Product Area, 2002-2006 (US$000s)
Slovakia, Imports of Medical Equipment & Supplies, 2002-2006 (US$000s)
Slovakia, Imports of Medical Equipment & Supplies, 2002-2006 (%)
Slovakia, Leading Medical Suppliers by Product Area, 2006 (US$000s)
Slovakia, Leading Medical Suppliers by Product Area, 2006 (%)
Map of Slovenia
Slovenia, Key Data 2009-2014
Slovenia, Healthcare Expenditure, 2009
Slovenia, Hospitals & Beds, 2000-2007
Slovenia, Medical Personnel, 2000-2006
Slovenia, Medical Personnel by Type & Workplace, 2006
Slovakia, Outpatient Facilities, 1995-1997
Slovenia, Outpatient Visits to Primary Care Facilities by Cause, 2004-2007
Slovenia, Dental Visits, 2004
Slovenia, Number of Dental Treatments by Type, 2001-2004
Slovenia, Medical Equipment Manufacturers
Slovenia, Medical Exports by Product Area, 2002-2006 (US$000s)
Slovenia, Imports of Medical Equipment & Supplies, 2002-2006 (US$000s)
Slovenia, Imports of Medical Equipment & Supplies, 2002-2006 (%)
Slovenia, Medical Imports by Product Area, 2006 (%)
Slovenia, Leading Medical Suppliers by Product Area, 2006 (US$000s)
Slovenia, Leading Medical Suppliers by Product Area, 2006 (%)
Medical Trade Codes (Harmonised System)
Skip to top


Ask Your Question

Effectively Selling Medical Equipment in Central and Eastern Europe 2009
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: