Future Trends and Growth Opportunities in Vitamins and Minerals

Date: November 1, 2010
Pages: 117
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F31822F0E03EN
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Future Trends and Growth Opportunities in Vitamins and Minerals
Vitamins and minerals markets are pressured by tightening regulatory controls and competition from functional foods and drinks. Despite this the global market is expected to grow at a CAGR of 4.5% approaching $30bn in 2015. This report identifies the contribution of growth markets such as males, those seeking weight loss, children, and seniors. The regulatory environment in Europe, US and Japan is also covered in detail. The mature markets are analyzed along with China, Brazil and Eastern Europe. Twenty-three vitamins, minerals and elements are reviewed according to their application in foods and drinks.

Scope of this research
  • Assess market drivers including increasing demand from seniors, males, those seeking weight-loss and children.
  • Evaluate regulatory environments and changes in Europe, the US and Japan.
  • Understand the application of vitamins and minerals in food and drinks.
  • Analyze established markets including the US, Japan, and Western Europe as well as emerging markets of China, Brazil and Eastern Europe.
  • Learn future trends and strategies for success in the future vitamins and minerals market.
Research and analysis highlights

The aging population will not only present opportunities in the form of more older consumers who are more likely to purchase vitamins – the trend also represents an increasing desire by people across the age spectrum to maintain and extend an active lifestyle, creating demand for vitamins.

In the EU, the Nutrition and Health Claims Regulation (1924/2006) stipulates that claims must be clear, accurate and based on generally accepted scientific evidence. The number of clinical trials involving supplements (predominantly vitamins and minerals) more than doubled, reaching an estimated 841 in 2010.

Vitamins and minerals face stiff competition amidst increasing sales of functional foods and botanical supplements which are perceived to have similar functions. The global vitamins and minerals market was valued at $24bn in 2010, and is forecast to grow to almost $30bn by 2015.

Key reasons to purchase this research
  • How is the evolving regulatory environment in the EU, US and Japan affecting those markets?
  • What is the potential for each vitamin/mineral for addition to foods and drinks?
  • How can manufacturers develop growth in mature markets?
  • Which emerging markets will have the greatest growth to 2015?
  • What strategies will allow vitamins and minerals manufacturers to maximize opportunities for growth?

About the authors
Disclaimer
Executive summary
Market drivers and pressures
Regulatory environment
Market analysis
Applications of vitamins and minerals in food and drinks
Future trends and strategies

CHAPTER 1 MARKET DRIVERS AND PRESSURES

Summary
Introduction
Definitions
Market overview
Economics
Healthcare
Market growth areas
The end of one size fits all
The seniors market
The weight control/loss market
The male specific market
The child market
The pregnancy/conception market
Personalized nutrition and nutrigenomics
Market resistors
Functional foods and drinks
Botanicals/superfoods
Negative media coverage

CHAPTER 2 REGULATORY ENVIRONMENT

Summary
Introduction
Regulation in the EU
European Food Safety Authority
European Union food supplement legislation
Regulation (EC) No 1925/2006
Food Supplement Directive 2002/46/EC
Regulation of food supplements in the US
Policy on food fortification
Labeling of dietary supplements (101.36)
Health claims relating to foodstuffs
Regulatory environment in Japan
Regulatory issues – opportunities and threats for manufacturers
Future US regulations
Europe
EU Food Supplements Directive: still a danger for vitamin and mineral markets?
The future regulatory environment

CHAPTER 3 MARKET ANALYSIS

Summary
Introduction
The global market
Mature markets
United States
Japan
Western Europe
UK
Emerging markets
China
Brazil
Eastern Europe
Innovation and NPD
Regional analysis
Claims analysis
Conclusion

CHAPTER 4 APPLICATION OF VITAMINS AND MINERALS IN FOOD AND DRINKS

Summary
Introduction
Key minerals
Calcium
Role in diet
Use in food and drinks
Magnesium
Role in diet
Use in food and drinks
Phosphorous
Role in diet
Use in food and drinks
Potassium
Role in diet
Use in food and drinks
Sodium
Role in diet
Use in food and drinks
Trace elements
Chromium
Role in diet
Use in food and drinks
Copper
Role in diet
Use in food and drinks
Fluoride
Role in diet
Use in food and drinks
Iodine
Role in diet
Use in food and drinks
Iron
Role in diet
Use in food and drinks
Manganese
Role in diet
Use in food and drinks
Selenium
Role in diet
Use in food and drinks
Zinc
Role in diet
Use in food and drinks
Fat-soluble vitamins
Vitamin A (retinol)
Role in diet
Use in food and drinks
Vitamin D
Role in diet
Use in food and drinks
Vitamin E
Role in diet
Use in food and drinks
Vitamin K (phylloquinone/vitamin K1)
Role in diet
Use in food and drinks
Water soluble vitamins
Vitamin C (ascorbic acid)
Role in diet
Use in food and drinks
Folate
Role in diet
Use in food and drinks
Niacin (nicotinic acid/vitamin B3)
Role in diet
Use in food and drinks
Vitamin B2 (riboflavin)
Role in diet
Use in food and drinks
Vitamin B1 (thiamine)
Role in diet
Use in food and drinks
Vitamin B6 (pyridoxine)
Role in diet
Use in food and drinks
Vitamin B12 (cobalamin)
Role in diet
Use in food and drinks
Clinical trials with vitamins and minerals

CHAPTER 5 FUTURE TRENDS AND STRATEGIES

Summary
Introduction
Emerging markets
Adapting to regulation
Novel delivery systems and packaging
Source transparency
Personalized nutrition
Microencapsulation
Conclusions

APPENDIX

Scope
Methodology
Primary research
References
Annex 1
Nutrition claims with respect to Regulation 1924/2006/EC
Low energy
Energy-reduced
Energy-free
Low fat
Fat-free
Low saturated fat
Saturated fat-free
Low sugars
Sugars-free
With no added sugars
Low sodium/salt
Very low sodium/salt
Sodium-free or salt-free
Source of fibre
High fibre
Source of protein
High protein
Source of [name of vitamin/s] and/or [name of mineral/s]
High [name of vitamin/s] and/or [name of mineral/s]
Contains [name of the nutrient or other substance]
Increased [name of the nutrient]
Reduced [name of the nutrient]
Light/lite
Naturally/natural

TABLE OF FIGURES

Figure 1: Healthcare expenditure in developed economies (spend as a % of GDP), 1977 and 2007
Figure 2: Specialized targeting of vitamin supplements
Figure 3: Selected Vitabiotics supplements
Figure 4: Increase in population of over 60s (m), 2010–20
Figure 5: Percentage of male personal care shoppers (UK), 2005–09
Figure 6: Multivitamin Gummy Bears from FitVits
Figure 7: Vitabiotics Pregnacare range
Figure 8: Summary of EU authorization procedure
Figure 9: Global vitamins and minerals market ($bn), 2010–2015e
Figure 10: Selected vitamins and minerals markets ($m), 2010–15e
Figure 11: Segmentation of the Western European vitamins market, 2010
Figure 12: Segmentation of the Western European minerals market, 2010
Figure 13: Regional breakdown of product launches, 2007–10
Figure 14: Breakdown of product type, 2009–2010 launches
Figure 15: Number of clinical trials involving supplements, 2005–2010e
Figure 16: Nutrivute liquid multivitamin shots

TABLE OF TABLES

Table 1: Targeting specific demographic groups
Table 2: Summary of key food and drinks legislation – EU
Table 3: Summary of key food and drinks legislation – US
Table 4: Nutrients which may be added to foodstuffs in US
Table 5: Summary of key food and drinks legislation in Japan
Table 6: Approved FOSHU products
Table 7: Selected vitamins and minerals markets ($m), 2010–2015e
Table 8: Top 15 product claims on vitamins and minerals 2009/2010
Table 9: Summary of key minerals
Table 10: Summary of trace elements
Table 11: Summary of fat-soluble vitamins
Table 12: Summary of water soluble vitamins
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