Animation Industry in South Korea Strategies, Trends & Opportunities

Date: May 1, 2013
Pages: 110
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US$ 1,500.00
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Publisher: Digital Vector
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A2CA93F3C31EN
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Animation Industry in South Korea Strategies, Trends & Opportunities
South Korea is the fourth largest producer of animation globally. About 90% of its animation content is outsourced from foreign animation studios. South Korea has emerged as an animation powerhouse and is one of the largest suppliers of television animation in the world. Korea has been an important animation country for more than 30 years, mainly as an overseas producer for North American, European, and Japanese studios.

A recent trend in the South Korean animation industry is the proliferation of in-house animation productions by local animation companies. Since the late 1990s, a large number of television series and feature films from these companies have entered production. This was triggered by the slowing of overseas demand as well as the creation of quality local talent. Korean animators increasingly are seeking overseas exhibition of their original content through screenings at international festivals and competitions and at home-grown events such as SICAF, seminars, and conferences.

Korea's animation industry is facing a turning point. The country used to serve as a cheap production base for foreign animation houses. There has been a change in roles with the industry increasingly producing local content.

The locally developed content is giving tough competition for content from overseas destinations.

In order to promote local animation productions, the Korean government has put in place regulations which ensure that the Broadcast Stations a show certain percentage of local animation titles. The Korean government has listed animation as the most competitive industry for the 21st century. The government has provided tax breaks by changing animation's industrial classification and providing several enabling services to producers.

Digital Vector is a research and consultancy firm offering services to leading clients across the world which includes executives, researchers, analysts and consultants. The analyst team of researchers and consultants has expertise in various aspects of industries such as Animation, Media, Retail, Life Sciences, Mobile Technologies, Telecommunications and Transportation.

Digital Vector publishes research reports that help the clients formulate and implement strategies by offering expert analysis and forecasts. We provide key insights into the entire value chain including market sizing, forecasting, segmentation, competitive benchmarking, industry and market analysis, product analysis, trends analysis, company profiles, supplier , distributor analysis and product launch strategies.

We offer custom research and consulting services drawing upon the strength of our highly qualified analysts many of who are PhDs and MBAs from premier business schools. Our globally distributed business model enables us to offer high quality services at the same time keeping a control over costs.

Aided by sophisticated market analysis tools and our proprietary framework, we offer the most in-depth and focused analysis. This is made possible by the rigorous research methodology, which includes extensive Primary Research supported by in-depth Secondary Research using advanced quantitative and qualitative analysis.

Being an independent research and consultancy firm, Digital Vector offers an objective analysis of markets and technologies.

Digital Vector’s custom consulting services are much valued by clients for our clear, accurate and executable strategies aimed to increase firm and customer value and producing measurable results.
INTRODUCTION

Animation in Asian Societies
Establishment of Local Animation Industry
  LOCAL CONTENT PRODUCTIONS
  SUCCESSFUL BUSINESS MODELS
Drivers for Success
Models for Animation financing in Asia
Copyright Chain in Asia
Influence of Foreign Animation Styles
  POPULARITY OF FOREIGN ANIMATION
Trends in Animation Production in Asia
Animation Co-Productions in Asia
Collaboration among Asian and Foreign Animation Studios
Controversies Surrounding Foreign Animation
Animation Studios in Asia

SOUTH KOREA

Emergence of the Industry
Functioning of Korean Animation Studios
Changing Business Models
  GOING BEYOND SUBCONTRACTING
  INVESTMENTS BY INDUSTRIAL GROUPS
  CHANGES IN INDUSTRY STRUCTURE
  SUCCESS IN OTHER COUNTRIES
Current State of the Industry
  GOVERNMENT SUPPORT
  COLLABORATION WITH OVERSEAS PARTNERS
  KEY TRENDS
  LOCAL CONTENT
Globally Successful Korean Animation Productions
  THE PORORO PHENOMENON
  LEAFIE, A HEN INTO THE WILD
Challenges
Strategies for Korean Animation Studios
  OVERSEAS MARKETING
Market Opportunity
  SIZE OF THE KOREAN ANIMATION INDUSTRY
Statistics on Animation Studios in Korea
Future Outlook
Animation Schools in Korea
Animation Studios in Korea

FIGURES AND TABLES

TABLE 1: ANIMATION MOVIE CO-PRODUCTIONS
TABLE 2: KEY ANIMATION STUDIOS IN ASIA
FIGURE 1: COST-QUALITY MATRIX OF ANIMATION IN ASIA
FIGURE 2: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ASIA
FIGURE 3: ANNUAL ANIMATION OUTPUT IN ASIA
TABLE 3: ANIMATION MOVIES PRODUCED IN ASIA
FIGURE 4: EARLY KOREAN ANIMATION PRODUCTIONS
TABLE 4:IN-HOUSE ANIMATION CONTENT DEVELOPED BY KOREAN STUDIOS
FIGURE 5: PROMINENT KOREAN ANIMATION PRODUCTIONS
FIGURE 6: PORORO
FIGURE 7: PORORO THE MOVIE
FIGURE 8: LEAFIE, A HEN INTO THE WILD
FIGURE 9: SIZE OF KOREAN ANIMATION INDUSTRY
FIGURE 10: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE
FIGURE 11: NUMBER OF ANIMATION STUDIOS IN KOREA
FIGURE 12: ANIMATION STUDIOS IN KOREA BASED ON SIZE
FIGURE 13: ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES
FIGURE 14: ANIMATION STUDIOS IN KOREA BASED ON APPLICATIONS
FIGURE 15: PEOPLE EMPLOYED IN THE KOREAN ANIMATION INDUSTRY
FIGURE 16: COST OF PRODUCING ONE EPISODE OF ANIMATION IN KOREA
FIGURE 17: ANIMATION OUTPUT OF KOREAN ANIMATION INDUSTRY
FIGURE 18: BREAK-UP OF ANIMATION OUTPUT OF KOREAN ANIMATION INDUSTRY
FIGURE 19: 3D ANIMATION SALARIES IN KOREA
FIGURE 20: 2D ANIMATION SALARIES IN KOREA
FIGURE 21: FLASH ANIMATION SALARIES IN KOREA
FIGURE 22: GAMING SALARIES IN KOREA
TABLE 5: ANIMATION SCHOOLS IN KOREA
TABLE 6: KOREA’S LEADING ANIMATION STUDIOS
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