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ForeSights: DNA-Based Diets

May 2017 | 22 pages | ID: F250C1D9FC5EN
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ForeSights: DNA-Based Diets

SUMMARY

DNA-based diets are diet recommendations and food or drink products that are tailored for an individual's unique DNA profile. The concept promises a new level of precision in dieting plus significant health and wellness benefits.

DNA-based diets elevate the food trend toward customization to a whole new level. By using a person's unique DNA profile, diet recommendations as well as food and drink products can be tailored to how a person's body actually breaks down and metabolizes food.

SCOPE
  • Current dietary guidelines are largely based on a 'one-size-fits-all' model that may not work for everyone.
  • Nutrigenomics - the study of how genes and nutrients interact at a molecular level - provides the backbone for DNA-based diets.
  • DNA-based diets use data on how your genes respond to different foods and nutrients to make specific, individualized food and diet recommendations.
  • Innovation in DNA-diets not only includes personalized meals based on an individual's DNA, but also delivery of those meals directly to consumers, as the Habit brand does.
  • Some evidence suggests that DNA-based diets may work better than 'regular' diets for weight loss.
  • Privacy issues could be a major hurdle for DNA-based diets. A majority of consumers globally are concerned about identity fraud, and the security of DNA samples and profiles is an issue.
REASONS TO BUY
  • Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.
  • Drives analysis of potential future consumer behavior.
  • Generates ideas and inspiration for new product development.
About ForeSights
TrendSights review
Introduction
What?
Why?
Take-out
Appendix

COMPANIES MENTIONED

DNAFit
Fitgenes
Vitagene
Habit
23andMe
Campbell Soup Company
Plum Organics


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