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Direct-to-Consumer in Apparel - Thematic Research

February 2021 | 30 pages | ID: D435D54C70F4EN
GlobalData

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Direct-to-Consumer in Apparel - Thematic Research

SUMMARY

Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need of any intermediaries such as marketplaces, department stores or any other third-party retailers.

SCOPE
  • DTC as a business model was popularized by Dollar Shave Club
  • DTC gives retailers greater control over their operations
  • COVID-19 has disrupted the global retail business
REASONS TO BUY
  • The DTC model is a relatively new concept in retail that is popularized by brands such as Bonobos, Glossier and Dollar Shave Club that made initial footsteps into the distribution model in the early 21st century.
  • Subsequently, the model quickly gained popularity among retailers selling easy-to-ship product categories such as skincare, makeup, and fashion, and was later adopted by retailers that sell big-ticket items such as furniture.
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