Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot

Date: June 23, 2019
Pages: 15
Price:
US$ 495.00
License [?]:
Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P190C7D7228EN
Leaflet:

Download PDF Leaflet

Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot
Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot

SUMMARY

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a duo pot, and considers how the format could cross over into other categories.

'Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot' uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK, Finland, France, Germany, Spain, Sweden, and the US by Dr. Pawpaw for its two-in-one lip sugar scrub and original balm, and to consider how it could potentially inspire cross-category innovation.

SCOPE
  • Discusses the key features and packaging benefits of the stackable duo pot used for a lip scrub and balm.
  • Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
  • Explores how this convenient pack format could be applied to other product categories.
REASONS TO BUY
  • Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.


NOTE: Out of security concerns GlobalData requires using corporate email address.
Executive summary
What is Seize+Adapt?
The packaging innovation - convenience
How does the innovation align to TrendSights?
Wider opportunities for a stackable duo pot
Appendix

COMPANIES MENTIONED

Dr. Pawpaw Ltd
Skip to top


Ask Your Question

Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: