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Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot

June 2019 | 15 pages | ID: P190C7D7228EN
GlobalData

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Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot

SUMMARY

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a duo pot, and considers how the format could cross over into other categories.

'Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot' uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK, Finland, France, Germany, Spain, Sweden, and the US by Dr. Pawpaw for its two-in-one lip sugar scrub and original balm, and to consider how it could potentially inspire cross-category innovation.

SCOPE
  • Discusses the key features and packaging benefits of the stackable duo pot used for a lip scrub and balm.
  • Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
  • Explores how this convenient pack format could be applied to other product categories.
REASONS TO BUY
  • Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Executive summary
What is Seize+Adapt?
The packaging innovation - convenience
How does the innovation align to TrendSights?
Wider opportunities for a stackable duo pot
Appendix

COMPANIES MENTIONED

Dr. Pawpaw Ltd


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