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Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator

December 2018 | 15 pages | ID: P8CF8774427EN
GlobalData

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Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator

SUMMARY

'Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator', uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK and Germany by Garnier for its Express Retouch gray hair concealer, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a small, pod-style pack with an integral applicator for touching up gray hair regrowth, and considers how the format could cross over into other categories.

SCOPE
  • Discusses key features and packaging benefits of Garnier Express Retouch hair color applicator.
  • Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.
REASONS TO BUY
  • Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Executive Summary
What is Seize+Adapt?
The packaging innovation - convenience
How does the innovation align to TrendSights?
Wider opportunities for a hair color applicator
Wider opportunities for a hair color touch-up pack
Appendix

COMPANIES MENTIONED

Garnier


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