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Impact on Consumer Behavior in MEA: COVID-19 Survey Snapshot - Week 6

May 2020 | 17 pages | ID: I7392C32E4A9EN

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Impact on Consumer Behavior in MEA: COVID-19 Survey Snapshot - Week 6


GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The two countries in scope for Middle East & Africa are South Africa and UAE. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 6.
Key Highlights
  • The latest results in week 6 saw those extremely concerned decrease by 6%. 1st May 2020 saw South Africa enter into ‘level 4’ the next phase in an easing of restrictions across the destination explaining this slight decrease.
  • Health and wellness is the main influencer in the purchasing decision for respondents in the UAE. Week 6 results show no significant change as 30% of respondents are ‘always’ influenced by this.
  • 54% of South African respondents are now spending more time actively posting on social media than before the pandemic not just browsing. In comparison to week 5 results, this has increased by 13%.
  • This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in South Africa and UAE.
  • It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
  • Gain access to primary survey data results.
  • Understand how the coronavirus pandemic is changing consumer attitudes.
  • Assess how you can adapt your business plans and strategies to better meet these changing needs.
COVID-19 Impact on Consumer Behavior - Middle East and Africa Week
Attitudes on the spread of the pandemic differ across the region
Differing attitudes determine influencers across MEA
Disruption on future travel plans continues
Online video content may bode well with future travelers in South Africa
Online content still holds appeal in the UAE
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