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Impact on Consumer Behavior in Asia-Pacific: COVID-19 Survey Snapshot - Week 6

May 2020 | 18 pages | ID: IE10159DA888EN
GlobalData

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Impact on Consumer Behavior in Asia-Pacific: COVID-19 Survey Snapshot - Week 6

SUMMARY

GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The three countries in scope for Asia-Pacific are Australia, China and India. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 6.
Key Highlights
  • As China looks towards a ‘new normal’, levels of concern have taken their first noted decrease. Since week 5 results, those ‘extremely concerned’ about COVID-19 has decreased by -5%. Domestic tourism is gradually returning to the destination as attractions begin to open. On 11th May Shanghai Disneyland re-opened and tickets sold out within minutes. This will likely impact next weeks survey results but highlights that domestic recovery will be swift for this Asian destination.
  • Both Australia and India show similar results as over 50% of respondents in these markets have stopped going to fine-dining restaurants. In both markets those who have stopped going completely has actually slightly decreased over the past week (Australia by 5% and India by 4%). This may reflect fine-dining establishments embracing the ‘new norm’ and using home deliveries as a means to generate revenue.
  • As both domestic and international travel restrictions continue to hold, it is clear there is still an impact on future travel plans.
  • Across all three markets there has been a slight decrease on the impact on international travel over the past week. This may reflect that travelers have accepted that international holidays may not be occurring for a while due to global travel restrictions and are therefore not booking international holidays right now. Australia marks the highest difference in results, as those who strongly agree international travel has been impacted decreased by 7%. As the prospect of the ‘trans-Tasman travel bubble’ was announced[4], this may offer hope for future travel minimizing the impact on international travel plans.
SCOPE
  • This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Australia, India, and China.
  • It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
REASONS TO BUY
  • Gain access to primary survey data results.
  • Understand how the coronavirus pandemic is changing consumer attitudes.
  • Assess how you can adapt your business plans and strategies to better meet these changing needs.
COVID-19 Impact on Consumer Behavior —Asia-Pacific Week
Concerns have changed over the past 6 weeks
Mixed attitudes surround the spread of COVID-19 over the next month
Changes in traveler attitudes are undeniable post pandemic
There is still an impact on travel planning
Social media usage continues to grow
Online reviews continue to grow in importance
Visits to fine-dining establishments remains low
Leisure outlets across all destinations are being affected
Millennials and Generation Z should be the primary target
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