The Global Sports Licensing Market

Date: June 22, 2008
Pages: 26
Price:
US$ 285.00
Publisher: ABOUT Publishing Group
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G95D4C92A47EN
Leaflet:

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The Global Sports Licensing Market
One common thread that seems to unite the world is love of sport. Millions of fans the world over want to be associated with a player, the team or its success, drive, and passion – and it is a far greater bond than, say, the love of trend for fashionistas. This is the underlying force that fuels the sports licensing market.

This industry is certainly a lucrative one. And all indications are that it will only get bigger.

This exclusive report from ABOUT Style, the third in a series of timely Executive Briefings, identifies the leading brands by region, and offers expert opinions on how to build a brand in this highly competitive sector. This Executive Briefing also provides analysis on the thorny topic of counterfeiting – a problem that continues to plague the sporting goods companies.
1. INTRODUCTION

2. LICENSING

3. THE SPORTS LICENSING MARKET: A GLOBAL POWERHOUSE

- The top sports licensing companies around the world

4. THE LEADING GLOBAL BRANDS

5. BUILDING A BRAND: THE KEYS TO SUCCESS

6. WHAT FASHION COMPANIES CAN LEARN FROM SPORTS LICENSED BRAND

- Sports licensees are successful even if a team is not
- There’s a right way to build customer loyalty
- Opportunities are everywhere in sports marketing
- The online market for sports licensing retail will only get bigger
- Sales should keep moving all year - even out of season

6. THE IMPACT OF COUNTERFEITING

- Overview
- Companies most vulnerable
- Where fakes originate

LIST OF TABLES:

Table 1: Global retail sales, by league: 2006
Table 2: The top 25 college apparel licensees: 2007
Table 3: The top 25 non-apparel licensees of collegiate merchandise: 2007
Table 4: The top 75 Universities – ranked by licensing sales: 2007
Table 5: 2006 Revenues for top global sports brands (US$ million)
Table 6: Counterfeiting: consumer willingness

LIST OF FIGURES:

Figure 1: The global market for licensed sports products: 2007 ($billion)
Appendix: List of licensed sporting goods companies
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