The Future of the Kitchen Products Market in the BRIC Countries: Key Trends, Drivers, Opportunities and Challenges to 2016

Date: January 22, 2012
Pages: 80
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US$ 1,950.00
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Publisher: BRICdata
Report type: Strategic Report
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ID: FA8D7203367EN
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The Future of the Kitchen Products Market in the BRIC Countries: Key Trends, Drivers, Opportunities and Challenges to 2016
Synopsis

The report provides top-level market analysis, information and insights into the kitchen products market in the BRIC countries including:
  • In-depth analysis of the kitchen products market in the four BRIC countries: Brazil, Russia, India and China
  • A detailed country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries
  • Detailed market sizes for each BRIC country for a period of 10 years (2007–2016), including category level and end-user level analysis
  • Detailed insights into the regulatory framework, market entry strategy, product innovation and marketing strategy relevant to the kitchen products market
  • Description and analysis of the competitive landscape and the key distribution channels for the kitchen products market

Summary

The growth of construction in both the residential and hospitality sectors should see demand for kitchen products increase, and the 2014 FIFA World Cup and 2016 Olympic Games are expected to drive the hospitality, retail and leisure sectors, which will also support the market in Brazil. Moreover, the rapid growth in urbanization is expected to increase the demand for kitchen furniture, taps, mixers and sinks in the Brazilian residential sector. The size of the average family in Brazil is reducing, which is also expected to increase demand for kitchen products.

Russia will host major sporting events such as the 2014 Winter Olympic Games and the 2018 FIFA World Cup. Consequently, the construction of various sectors including residential and hospitality sectors should increase driving the demand for kitchen products. The retail boom in Russia, which slowed following the global financial crisis, has returned in some major cities, and the most dynamic retail market in Russia is currently St Petersburg. This growth in the retail market is encouraging consumers to buy more kitchen products.

The modular kitchen market in India is expected to continue to record significant growth over the forecast period. The growth is primarily attributed to an increase in the number of housing projects, rising disposable incomes, changes in lifestyle and the emergence of nuclear families. Products are also expected to become more affordable with a variety of pricing options, and growth in the organized retail sector, changing perspectives on home aesthetics, increased incomes and a rise in the number of working women are also expected to drive growth.

The concept of the compact kitchen is gaining popularity among Chinese consumers. Numerous international businesses from countries such as Germany, Italy and Denmark have entered the Chinese market over the past few years, particularly in the kitchen furniture market. The high prices and fashionable, unconventional designs of these imported products make them more popular in the premium segment of the market.

Scope

This report provides an extensive analysis of the kitchen products market in the BRIC countries:
  • It details historical values for the BRIC kitchen products market for 2007–2011, along with forecast figures for 2012–2016
  • It provides supporting country-specific analysis on the overall market as well as individual values for the industry’s key categories
  • The report provides top-level analysis of the kitchen products market’s production, distribution and consumption dynamics
  • The report also details the competitive landscape for both manufacturers and retailers including the market entry strategy for the future
  • The report covers product innovation and marketing strategies, as well as customer segmentation in the market

Reasons To Buy
  • Gain insights into the manufacturing, retail and demand dynamics within the BRIC kitchen products market
  • Identify the key market trends and opportunities for both existing companies and prospective new market entrants
  • Assess the competitive landscape in the kitchen product manufacturing and retail sectors, enabling the formulation of effective market-entry strategies
  • Assess the growth opportunities and industry dynamics within three key product categories: kitchen fittings and furniture, taps and mixers, sinks and waste disposal units
  • Analyse the product innovation and marketing strategies happening in the market and the future outlook

Key Highlights
  • The kitchen products market in Brazil was valued at US$0.80 billion in 2011. Companies are targeting the lower-income C, D and E classes in Brazil, and are customizing products for these income groups. Designs for kitchen furniture aimed at higher-income classes are being retained, with cheaper raw materials being used to make the products affordable for lower-income consumers.
  • The kitchen products market in Russia valued US$0.83 billion in 2011. Russia is preparing to host major sporting events such as the 2014 Winter Olympic Games and the 2018 FIFA World Cup, and preparation for these events is expected to drive the construction sector. Also, these projects are expected to drive development in the hospitality sector, which in turn, will drive demand for kitchen products.
  • The kitchen products market in India valued US$0.56 billion in 2011. The modular kitchen market in India is expected to continue to record significant growth over the forecast period. This is primarily attributed to an increase in the number of housing projects, rising disposable incomes, changes in lifestyle and the emergence of nuclear families.
  • The kitchen products market in China valued US$5.55 billion in 2011. The concept of the compact kitchen is gaining popularity in China, and modular kitchens have become particularly fashionable among the rich urban population in larger cities such as Shanghai and Beijing.
1 EXECUTIVE SUMMARY

2 BRIC COUNTRIES COMPARISON

2.1 Demand Analysis
2.2 Production Analysis
2.3 Macroeconomic Drivers

3 BRAZILIAN KITCHEN PRODUCTS MARKET

3.1 Market Environment
  3.1.1 Macroeconomic indicators
  3.1.2 Regulatory framework
  3.1.3 Business and end-user market trends
  3.1.4 Challenges
3.2 Market Size and Growth Potential - Overview
  3.2.1 Kitchen products - production outlook
  3.2.2 Kitchen products - demand outlook
3.3 Market Size and Growth Potential by Category
  3.3.1 Kitchen fittings and furniture - demand outlook
  3.3.2 Taps and mixers - demand outlook
  3.3.3 Sinks and waste disposal units - demand outlook
3.4 Kitchen Products - Demand by End-User Market
3.5 Competitive Landscape and Market Entry Strategy
  3.5.1 Competitive landscape
  3.5.2 Market entry strategy
3.6 Product Innovation and Marketing Strategy
  3.6.1 Customer segmentation
  3.6.2 Business strategies
  3.6.3 Recent product launches

4 RUSSIAN KITCHEN PRODUCTS MARKET

4.1 Market Environment
  4.1.1 Macroeconomic indicators
  4.1.2 Regulatory framework
  4.1.3 Business and end-user market trends
  4.1.4 Challenges
4.2 Market Size and Growth Potential - Overview
  4.2.1 Kitchen products - production outlook
  4.2.2 Kitchen products - demand outlook
4.3 Market Size and Growth Potential by Category
  4.3.1 Kitchen fittings and furniture - demand outlook
  4.3.2 Taps and mixers - demand outlook
  4.3.3 Sinks and waste disposal units - demand outlook
4.4 Kitchen Products Demand by End-User Market
4.5 Competitive Landscape and Market Entry Strategy
  4.5.1 Competitive landscape
  4.5.2 Market entry strategy
4.6 Product Innovation and Marketing Strategy
  4.6.1 Customer segmentation
  4.6.2 Business strategies

5 INDIAN KITCHEN PRODUCTS MARKET

5.1 Market Environment
  5.1.1 Macroeconomic indicators
  5.1.2 Regulatory framework
  5.1.3 Business and end-user market trends
  5.1.4 Challenges
5.2 Market Size and Growth Potential - Overview
  5.2.1 Kitchen products - production outlook
  5.2.2 Kitchen products - demand outlook
5.3 Market Size and Growth Potential by Category
  5.3.1 Kitchen fittings and furniture - demand outlook
  5.3.2 Taps and mixers - demand outlook
  5.3.3 Sinks and waste disposal units - demand outlook
5.4 Kitchen Products Demand by End-User Market
5.5 Competitive Landscape and Market Entry Strategy
  5.5.1 Competitive landscape
  5.5.2 Market entry strategy
5.6 Product Innovation and Marketing Strategy
  5.6.1 Customer segmentation
  5.6.2 Business strategies

6 CHINESE KITCHEN PRODUCTS MARKET

6.1 Market Environment
  6.1.1 Macroeconomic indicators
  6.1.2 Regulatory framework
  6.1.3 Business and end-user market trends
  6.1.4 Challenges
6.2 Market Size and Growth Potential - Overview
  6.2.1 Kitchen products - production outlook
  6.2.2 Kitchen products - demand outlook
6.3 Market Size and Growth Potential by Category
  6.3.1 Kitchen fittings and furniture - demand outlook
  6.3.2 Taps and mixers - demand outlook
  6.3.3 Sinks and waste disposal units - demand outlook
6.4 Kitchen Products Demand by End-User Market
6.5 Competitive Landscape and Market Entry Strategy
  6.5.1 Competitive landscape
  6.5.2 Market entry strategy
6.6 Product Innovation and Marketing Strategy
  6.6.1 Customer segmentation
  6.6.2 Business and marketing strategies
  6.6.3 Recent product launches

7 APPENDIX

7.1 About BRICdata
7.2 Methodology
7.3 Disclaimer

LIST OF TABLES

Table 1: Demand for Kitchen Products in the BRIC Countries (US$ Million), 2007-2016
Table 2: Production of Kitchen Products in BRIC Countries (US$ Million), 2007-2016
Table 3: Macroeconomic Prospects of BRIC Countries (%), CAGR 2012-2016
Table 4: Brazilian Kitchen Products - Production (US$ Million), 2007-2016
Table 5: Brazilian Kitchen Products - Demand (US$ Million), 2007-2016
Table 6: Brazilian Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Table 7: Brazilian Taps and Mixers - Demand (US$ Million), 2007-2016
Table 8: Brazilian Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Table 9: Brazil Kitchen Products Demand by End-User Market (US$ Million), 2007-2016
Table 10: Brazil Kitchen Products - Sales by Distribution Channel (US$ Million), 2007-2016
Table 11: Russian Kitchen Products - Production (US$ Million), 2007-2016
Table 12: Russian Kitchen Products - Demand (US$ Million), 2007-2016
Table 13: Russian Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Table 14: Russian Taps and Mixers - Demand (US$ Million), 2007-2016
Table 15: Russian Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Table 16: Russian Kitchen Products - Demand by End-User Market (US$ Million), 2007-2016
Table 17: Russia Kitchen Products - Sales by Distribution Channel (US$ Million), 2007-2016
Table 18: Indian Kitchen Products - Production (US$ Million), 2007-2016
Table 19: Indian Kitchen Products - Demand (US$ Million), 2007-2016
Table 20: Indian Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Table 21: Indian Taps and Mixers - Demand (US$ Million), 2007-2016
Table 22: Indian Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Table 23: Indian Kitchen Products - Demand by End-User Market (US$ Million), 2007-2016
Table 24: Indian Kitchen Products - Sales by Distribution Channel (US$ Million), 2007-2016
Table 25: Chinese Kitchen Products - Production (US$ Million), 2007-2016
Table 26: Chinese Kitchen Products - Demand (US$ Million), 2007-2016
Table 27: Chinese Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Table 28: Chinese Taps and Mixers - Demand (US$ Million), 2007-2016
Table 29: Chinese Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Table 30: Chinese Kitchen Products - Demand by End-User Market (US$ Million), 2007-2016
Table 31: Chinese Kitchen Products - Sales by Distribution Channel (US$ Million), 2007-2016

LIST OF FIGURES

Figure 1: Demand Dynamics of Kitchen Products in the BRIC Countries, 2007-2016
Figure 2: Production Dynamics of Kitchen Products in BRIC Countries, 2007-2016
Figure 3: Brazilian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 4: Number of Households in Brazil (Million), 2007-2016
Figure 5: Annual Disposable Income in Brazil (US$ Billion), 2007-2016
Figure 6: Urban and Rural Populations in Brazil, 2007-2016
Figure 7: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 8: Brazilian Kitchen Products - Production (US$ Million), 2007-2016
Figure 9: Brazilian Kitchen Products - Demand (US$ Million), 2007-2016
Figure 10: Brazilian Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Figure 11: Brazilian Taps and Mixers - Demand (US$ Million), 2007-2016
Figure 12: Brazilian Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Figure 13: Brazilian Kitchen Products - End-User Market Shares (%), 2011 vs. 2016
Figure 14: Brazil Kitchen Products - Distribution Channel Shares (%), 2011 vs. 2016
Figure 15: Russian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 16: Number of Households in Russia (Million), 2007-2016
Figure 17: Annual Disposable Income in Russia (US$ Billion), 2007-2016
Figure 18: Urban and Rural Populations in Russia, 2007-2016
Figure 19: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 20: Russian Kitchen Products - Production (US$ Million), 2007-2016
Figure 21: Russia Kitchen Products - Demand (US$ Million), 2007-2016
Figure 22: Russian Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Figure 23: Russian Taps and Mixers - Demand (US$ Million), 2007-2016
Figure 24: Russian Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Figure 25: Russian Kitchen Products - End-User Market Shares (%), 2011 vs. 2016
Figure 26: Russian Kitchen Products - Distribution Channel Shares (%), 2011 vs. 2016
Figure 27: Indian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 28: Number of Households in India (Million), 2007-2016
Figure 29: Annual Disposable Income in India (US$ Billion), 2007-2016
Figure 30: Urban and Rural Populations in India (%), 2007-2016
Figure 31: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 32: Indian Kitchen Products - Production (US$ Million), 2007-2016
Figure 33: Indian Kitchen Products - Demand (US$ Million), 2007-2016
Figure 34: Indian Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Figure 35: Indian Taps and Mixers - Demand (US$ Million), 2007-2016
Figure 36: Indian Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Figure 37: Indian Kitchen Products - End-User Market Shares (%), 2011 vs. 2016
Figure 38: Indian Kitchen Products - Distribution Channel Shares (%), 2011 vs. 2016
Figure 39: Chinese GDP at Constant Prices (US$ Billion), 2007-2016
Figure 40: Number of Households in China (Million), 2007-2016
Figure 41: Annual Disposable Income in China (US$ Billion), 2007-2016
Figure 42: Urban and Rural Populations in China (%), 2007-2016
Figure 43: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 44: Chinese Kitchen Products - Production (US$ Million), 2007-2016
Figure 45: Chinese Kitchen Products - Demand (US$ Million), 2007-2016
Figure 46: Chinese Kitchen Fittings and Furniture - Demand (US$ Million), 2007-2016
Figure 47: Chinese Taps and Mixers - Demand (US$ Million), 2007-2016
Figure 48: Chinese Sinks and Waste Disposal Units - Demand (US$ Million), 2007-2016
Figure 49: Chinese Kitchen Products - End-User Market Shares (%), 2011 vs. 2016
Figure 50: Chinese Kitchen Products - Distribution Channels (%), 2011 vs. 2016

COMPANIES MENTIONED

Única Móveis
Itatiaia
Todeschini
Bertolini
Kitchens
Nicioli
Shatura Furniture
Alvaline
Roca Russia
Duravit
Hindustan Sanitaryware
Jyoti (India) Metal Industries
Häfele
Qingdao Haier
Nanjing OLO
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