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Fashion Retailers Reaction to COVID-19: Coronavirus (COVID-19) Case Study

April 2020 | 10 pages | ID: F5245963B08FEN
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Fashion Retailers Reaction to COVID-19: Coronavirus (COVID-19) Case Study

SUMMARY

This brief looks at how some fashion retailers and brands have reacted during the crisis with the take outs other businesses can use to devise their own strategies.
Identifying and learning from fashion retailers’ strategies during the peak of the Coronavirus outbreak

SCOPE
  • Giorgio Armani livestreamed its Milan Fashion Week show as a protective measure against COVID-19
  • Les Petits Joueurs turns to virtual showrooms to engage customers
  • Use of digital medium to sell and promote products through virtual fitting and products launch
REASONS TO BUY
  • This brief looks at how some fashion retailers and brands have reacted during the crisis with the take outs other businesses can use to devise their own strategies.
Case Study: Fashion Retailers Reaction to COVID-19
COVID-19 Case Study: Giorgio Armani
COVID-19 Case Study: Les Petits Joueurs
COVID-19 Case Study: Zalora
COVID-19 Case Study: Wittner, Intimo and Jaggad
Appendix

COMPANIES MENTIONED

Giorgio Armani
Les Petits Joueurs
Zalora
Intimo
Wittner
Jaggad


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