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Esports - Thematic Research

May 2020 | 38 pages | ID: E44EC9C0EAB3EN
GlobalData

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Esports - Thematic Research

SUMMARY

Esports is the fastest growing theme in the gaming sector. These organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports currently caters to a niche audience - almost 10% of the global online population of around 4.5 billion - its reach is expanding rapidly. Brands from a wide range of industries are investing in esports to reach a young demographic that is typically resistant to traditional advertising channels. Esports revenue is set to surpass $1bn in 2020 with brand sponsorship the biggest revenue stream.
The COVID-19 pandemic has had a negative impact on most industries, but has been largely beneficial to esports. A prompt transition into online formats has allowed esports to weather the impact of the virus. As traditional sporting events remain on hold, prominent sports clubs and celebrities have taken to esports to keep in touch with fans online and raise funds for charity. This has pushed esports further into the mainstream and brought it to the attention of a wider audience.

SCOPE

This report provides an overview of the global esports market.
  • It identifies the key trends impacting growth of the theme over the next 12 to 24 months.
  • It includes a comprehensive industry analysis, including market size and growth forecasts and a breakdown of esports revenue by source.
  • The detailed value chain provides a comprehensive analysis of the key segments of the esports industry, as well as identifying leading and challenging companies in each segment.
REASONS TO BUY
  • Esports is an important emerging theme in the gaming sector.
  • This report is essential reading for anyone with an interest in video games or a desire to learn more about the world of organized multiplayer video game competitions.
Players
Thematic briefing
Trends
Industry analysis
Value chain
Companies
Sector scorecard
Glossary
Appendix: Our thematic research methodology

COMPANIES MENTIONED

Tencent
Valve Corp
Microsoft
Epic Games
Activision Blizzard
NetEase
Razer
Zynga
Amazon
GungHo Online
Electronic Arts
Sea
Square Enix
DeNA
Take-Two Interactive
Sony
Nintendo
Nexon
Boyaa
Bandai Namco
Changyou.Com
NCSoft
Ubisoft
Glu Mobile
Colopl
Gamevil
Asus
Sega Sammy
Facebook
Konami
IGG
Alphabet
Vivendi
Kingsoft
Capcom
Webzen
Playtech
Apple
Cloud9
Modern Times Group
Team SoloMid
Walt Disney

Esports is the fastest growing theme in the gaming sector. These organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports currently caters to a niche audience – almost 10% of the global online population of around 4.5 billion – its reach is expanding rapidly.

GlobalData’s latest report, ‘Esports - Thematic Research’, states that the industry has proved largely immune to the COVID-19 pandemic due to its prompt transition into online formats and sudden spike in interest from traditional sports organizations, which pushed esports further into the mainstream and brought it to the attention of a wider audience.

Rupantar Guha, Senior Analyst of Thematic Research at GlobalData, commented: “Brands from a wide range of industries are investing in esports to reach a young demographic that is typically resistant to traditional advertising channels. The increasing involvement of non-endemic brands such as Coca-Cola and BMW is helping to legitimize esports, as well as bringing in significant revenue.”

GlobalData splits the esports value chain into six segments: games, events, teams and players, channels, sponsorship and investment and end users. The report discusses each aspect of the value chain in detail and throws light on how the industry will shape up over the next two to three years.



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