Distribution Strategies for the Interior Products Industry in the BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

Date: January 19, 2012
Pages: 153
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US$ 2,950.00
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Publisher: BRICdata
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D0F7777B259EN
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Distribution Strategies for the Interior Products Industry in the BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016
Synopsis

The report provides analysis, information and insights into the distribution strategies used in the interior products industry in the BRIC countries including:
  • Detailed study of the different channels in terms of sales and strategies for eleven categories in the interior products industry
  • A detailed country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries
  • Detailed market sizes for each BRIC country for a period of ten years (2007–2016), including category level and end-user level analysis
  • Detailed insights into the regulatory framework, channel innovations and distribution strategies relevant to the interior products industry

Executive Summary

In terms of the total interior products industry in the BRIC countries, China accounted for the largest sales share with 66.2%; followed by Russia with a 14.8% sales share, India, with an 11.1% sales share and Brazil with a 7.9% sales share. With robust projected growth in both GDP and disposable income, the BRIC countries are expected to continue their rapid economic growth over the forecast period. All these indicators suggest strong growth opportunities for the interior products industry. The wholesale and contract channel dominates interior products distribution in the BRIC countries, accounting for a sales share of over 40% in Brazil, Russia, India and China. As institutional customers prefer to buy in bulk at lower prices, this channel holds utmost importance for the industry. However, with rapid urbanization and increasing disposable income, there has been a rapid increase in the market presence of specialty retailers, furniture and houseware retailers, hypermarkets, supermarkets and discounters, department stores and other retail channels, all of which have also contributed to increased sales of interior products.

Scope

This report provides an extensive analysis of the distribution strategies used in the interior products industry in the BRIC countries:
  • It provides historical sales values for different distribution channels in each category of the interior products industry for 2007–2011, along with the respective forecast figures for 2012–2016
  • It provides key trends, drivers and challenges relevant to the distribution of interior products in the BRIC countries
  • The report includes top-level analysis of all the categories within the interior products industry with focus on past distribution strategies and the future outlook
  • The report also details the regulatory framework for both manufacturers and retailers in the interior products industry

Reasons To Buy
  • Assess the performance of distribution channels across different categories of the interior products industry in the BRIC countries
  • Analyse key market trends and drivers for manufacturers and retailers in the industry
  • Assess the regulatory framework and the key challenges relevant to the interior products industry in the BRIC countries
  • Identify the growth opportunities and industry dynamics within eleven different product categories such as bathroom products, bedroom products, fabrics and soft furnishings, flooring products, furnishing products, kitchen products, lighting products, office furniture products, tableware and decorative products, wallcovering products, windowcovering and treatment products
  • Gain insights into innovations and expansion modes in the interior products industry

Key Highlights
  • Over the forecast period, India is expected to have the fastest-growing interior products industry with a projected CAGR of 10.9%; followed by Russia, with a projected CAGR of 10.0%; Brazil, with a projected CAGR of 7.4%; and China, with a projected CAGR of 6.3%
  • ‘Wholesale and contract’ and ‘specialty retailers’ were the key distribution channels for interior products in Brazil during the review period, a position they are expected to retain over the forecast period. ‘Factory outlet’ was the fastest-growing distribution channel for interior products in Brazil with a CAGR of 5.3%; followed by the ‘department stores’ channel, which recorded a CAGR of 4.3%.
  • In Russia, the sales of interior products routed through the ‘wholesale and contract’ channel are expected to account for the highest share of 41.8% in 2016 while the ‘home improvement retailers’ channel is expected to record the highest growth, with a projected CAGR of 10.38% over the forecast period
  • In India, the sales of interiors products routed through the ‘wholesale and contract’ channel were estimated at US$13.9 billion in 2011 while the sales via ‘specialty retailers’ totaled US$8.4 billion in 2011. During the review period, ‘hypermarkets, supermarkets, and discounters’ was the fastest-growing distribution channel for interior products, with a CAGR of 10.5%; followed by ‘department stores’, which recorded a CAGR of 9.8%.
  • In China, the ‘wholesale and contract’ channel accounted for the highest sales share of approximately 46%; followed by the ‘specialty retailers’ channel, which had a 28% sales share in 2011. During the review period, ‘specialty retailers’ was the fastest-growing distribution channel for interior products in China, with a CAGR of 11.2%.
1 EXECUTIVE SUMMARY

2 BRIC COUNTRIES COMPARISON

2.1 Industry Attractiveness
2.2 Major Distribution Channels in the Interior Products Industry in BRIC Countries
2.3 Macroeconomic Drivers

3 BRAZILIAN INTERIOR PRODUCTS INDUSTRY - DISTRIBUTION STRATEGIES

3.1 Macroeconomic Indicators
  3.1.1 GDP growth
  3.1.2 Number of households
  3.1.3 Annual disposable income
  3.1.4 Urban and rural population
  3.1.5 Construction net output
3.2 Key Trends, Drivers and Challenges
  3.2.1 Trends in distribution of interior products
  3.2.2 Challenges
3.3 Brazilian Interior Products Industry - Analysis by Distribution Channel
  3.3.1 Overall interior products industry - analysis by distribution channel
  3.3.2 Bathroom products category - analysis by distribution channel
  3.3.3 Bedroom products category - analysis by distribution channel
  3.3.4 Fabrics and soft furnishings product category - analysis by distribution channel
  3.3.5 Flooring products category - analysis by distribution channel
  3.3.6 Furnishing products category - analysis by distribution channel
  3.3.7 Kitchen products category - analysis by distribution channel
  3.3.8 Lighting products category - analysis by distribution channel
  3.3.9 Office furniture products category - analysis by distribution channel
  3.3.10 Tableware and decorative products category - analysis by distribution channel
  3.3.11 Wallcoverings products category - analysis by distribution channel
  3.3.12 Window coverings and treatments products category - analysis by distribution channel
3.4 Regulatory Framework

4 RUSSIAN INTERIOR PRODUCTS INDUSTRY - DISTRIBUTION STRATEGIES

4.1 Macroeconomic Indicators
  4.1.1 GDP growth
  4.1.2 Number of households
  4.1.3 Annual disposable income
  4.1.4 Urban and rural population
  4.1.5 Construction net output
4.2 Key Trends, Drivers and Challenges
  4.2.1 Trends in distribution of interior products
  4.2.2 Challenges
4.3 Russian Interior Products Industry - Analysis by Distribution Channel
  4.3.1 Overall industry - analysis by distribution channel
  4.3.2 Bathroom products category - analysis by distribution channel
  4.3.3 Bedroom products category - analysis by distribution channel
  4.3.4 Fabrics and soft furnishings product category - analysis by distribution channel
  4.3.5 Flooring products category - analysis by distribution channel
  4.3.6 Furnishing products category- analysis by distribution channel
  4.3.7 Kitchen products category - analysis by distribution channel
  4.3.8 Lighting products category - analysis by distribution channel
  4.3.9 Office furniture products category - analysis by distribution channel
  4.3.10 Tableware and decorative products category - analysis by distribution channel
  4.3.11 Wallcoverings products market - analysis by distribution channel
  4.3.12 Windowcoverings and treatments products category - analysis by distribution channel
4.4 Regulatory Framework

5 INDIAN INTERIOR PRODUCTS INDUSTRY - DISTRIBUTION STRATEGIES

5.1 Macroeconomic Indicators
  5.1.1 GDP growth
  5.1.2 Number of households
  5.1.3 Annual disposable income
  5.1.4 Urban and rural population
  5.1.5 Construction net output
5.2 Key Trends, Drivers and Challenges
  5.2.1 Trends in distribution of interior products
  5.2.2 Challenges
5.3 Indian Interior Products Industry - Analysis by Distribution Channel
  5.3.1 Overall industry - analysis by distribution channel
  5.3.2 Bathroom products category - analysis by distribution channel
  5.3.3 Bedroom products category - analysis by distribution channel
  5.3.4 Fabrics and soft furnishings category- analysis by distribution channel
  5.3.5 Flooring products category - analysis by distribution channel
  5.3.6 Furnishing products category - analysis by distribution channel
  5.3.7 Kitchen products category - analysis by distribution channel
  5.3.8 Lighting products category - analysis by distribution channel
  5.3.9 Office furniture products category - analysis by distribution channel
  5.3.10 Tableware and decorative products category - analysis by distribution channel
  5.3.11 Wallcoverings products category - analysis by distribution channel
  5.3.12 Windowcoverings and treatments products category - analysis by distribution channel
5.4 Regulatory Framework

6 CHINESE INTERIOR PRODUCTS INDUSTRY - DISTRIBUTION STRATEGIES

6.1 Macroeconomic Indicators
  6.1.1 GDP growth
  6.1.2 Number of households
  6.1.3 Annual disposable income
  6.1.4 Urban and rural population
  6.1.5 Construction net output
6.2 Key Trends, Drivers and Challenges
  6.2.1 Trends in Distribution of Interior Products
  6.2.2 Challenges
6.3 Chinese Interior Products Industry - Analysis by Distribution Channel
  6.3.1 Overall industry - analysis by distribution channel
  6.3.2 Bathroom products category - analysis by distribution channel
  6.3.3 Bedroom products category - analysis by distribution channel
  6.3.4 Fabrics and soft furnishings category - analysis by distribution channel
  6.3.5 Flooring products category - analysis by distribution channel
  6.3.6 Furnishing products category - analysis by distribution channel
  6.3.7 Kitchen products category - analysis by distribution channel
  6.3.8 Lighting products category - analysis by distribution channel
  6.3.9 Office furniture products category - analysis by distribution channel
  6.3.10 Tableware and decorative products category - analysis by distribution channel
  6.3.11 Wallcoverings products category - analysis by distribution channel
  6.3.12 Windowcoverings and treatments products category - analysis by distribution channel
6.4 Regulatory Framework

7 APPENDIX

7.1 About BRICdata
7.2 Methodology
7.3 Disclaimer

LIST OF TABLES

Table 1: BRIC Countries' Interior Products Industry Scenario, 2007-2016
Table 2: BRIC Countries' Macroeconomic Prospects, 2012-2016
Table 3: Comparison of Macroeconomic Indicators of the BRIC Countries, 2012-2016
Table 4: Brazil Interior Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 5: Brazil Bathroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 6: Brazil Bedroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 7: Brazil Fabric and Soft Furnishings Sales by Distribution Channel (US$ Million), 2007-2016
Table 8: Brazil Flooring Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 9: Brazil Furnishing Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 10: Brazil Kitchen Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 11: Brazil Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 12: Brazil Office Furniture Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 13: Brazil Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 14: Brazil Wallcoverings Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 15: Brazil Windowcoverings and Treatment Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 16: Russia Interior Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 17: Russia Bathroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 18: Russia Bedroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 19: Russia Fabrics and Soft Furnishings Sales by Distribution Channel (US$ Million), 2007-2016
Table 20: Russia Flooring Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 21: Russia Furnishing Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 22: Russia Kitchen Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 23: Russia Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 24: Russia Office Furniture Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 25: Russia Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 26: Russia Wallcoverings Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 27: Russia Windowcoverings and Treatments Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 28: India Interior Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 29: India Bathroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 30: India Bedroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 31: India Fabrics and Soft Furnishings Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 32: India Flooring Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 33: India Furnishing Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 34: India Kitchen Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 35: India Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 36: India Office Furniture Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 37: India Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 38: India Wallcoverings Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 39: India Windowcoverings and Treatments Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 40: China Interior Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 41: China Bathroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 42: China Bedroom Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 43: China Fabrics and Soft Furnishings Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 44: China Flooring Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 45: China Furnishing Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 46: China Kitchen Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 47: China Lighting Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 48: China Office Furniture Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 49: China Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 50: China Wallcoverings Products Sales by Distribution Channel (US$ Million), 2007-2016
Table 51: China Windowcoverings and Treatments Products Sales by Distribution Channel (US$ Million), 2007-2016

LIST OF FIGURES

Figure 1: Demand Dynamics of Interior Products Industry of the BRIC Countries, 2007-2016
Figure 2: Channel Shares of Interior Products Industry of the BRIC Countries, 2011
Figure 3: GDP of Brazil at Constant Prices (US$ Billion), 2007-2016
Figure 4: Number of Households in Brazil (Million), 2007-2016
Figure 5: Annual Disposable Income in Brazil (US$ Billion), 2007-2016
Figure 6: Urban and Rural Population Split in Brazil, 2007-2016
Figure 7: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 8: Brazil Interior Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 9: Brazil Interior Products Distribution Channel Shares, 2011-2016
Figure 10: Brazil Bathroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 11: Brazil Bedroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 12: Brazil Fabric and Soft Furnishings Sales by Distribution Channel (US$ Million), 2011-2016
Figure 13: Brazil Flooring Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 14: Brazil Furnishing Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 15: Brazil Kitchen Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 16: Brazil Lighting Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 17: Brazil Office Furniture Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 18: Brazil Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 19: Brazil Wallcoverings Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 20: Brazil Windowcoverings and Treatment Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 21: GDP of Russia at Constant Prices (US$ Billion), 2007-2016
Figure 22: Number of Households in Russia (Million), 2007-2016
Figure 23: Annual Disposable Income in Russia (US$ Billion), 2007-2016
Figure 24: Urban and Rural Population Split in Russia, 2007-2016
Figure 25: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 26: Russia Interior Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 27: Russia Interior Products Distribution Channel Shares, 2011-2016
Figure 28: Russia Bathroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 29: Russia Bedroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 30: Russia Fabrics and Soft Furnishings Sales by Distribution Channel (US$ Million), 2011-2016
Figure 31: Russia Flooring Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 32: Russia Furnishing Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 33: Russia Kitchen Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 34: Russia Lighting Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 35: Russia Office Furniture Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 36: Russia Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 37: Russia Wallcoverings Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 38: Russia Windowcoverings and Treatments Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 39: GDP of India at Constant Prices (US$ Billion), 2007-2016
Figure 40: Number of Households in India (Million), 2007-2016
Figure 41: Annual Disposable Income in India (US$ Billion), 2007-2016
Figure 42: Urban and Rural Population Split in India, 2007-2016
Figure 43: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 44: India Interior Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 45: India Interior Products Distribution Channel Shares, 2011-2016
Figure 46: India Bathroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 47: India Bedroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 48: India Fabrics and Soft Furnishings Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 49: India Flooring Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 50: India Furnishing Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 51: India Kitchen Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 52: India Lighting Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 53: India Office Furniture Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 54: India Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 55: India Wallcoverings Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 56: India Windowcoverings and Treatments Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 57: GDP of China at Constant Prices (US$ Billion), 2007-2016
Figure 58: Number of Households in China (Million), 2007-2016
Figure 59: Annual Disposable Income in China (US$ Billion), 2007-2016
Figure 60: Urban and Rural Population Split in China, 2007-2016
Figure 61: Construction Net Output at Current Prices (US$ Billion), 2007-2016
Figure 62: China Interior Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 63: China Interior Products Distribution Channel Shares, 2011-2016
Figure 64: China Bathroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 65: China Bedroom Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 66: China Fabrics and Soft Furnishings Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 67: China Flooring Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 68: China Furnishing Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 69: China Kitchen Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 70: China Lighting Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 71: China Office Furniture Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 72: China Tableware and Decorative Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 73: China Wallcoverings Products Sales by Distribution Channel (US$ Million), 2011-2016
Figure 74: China Windowcoverings and Treatments Products Sales by Distribution Channel (US$ Million), 2011-2016

COMPANIES MENTIONED

OuroFino
Multimax
Prettyjet
Pex do Brasil
Roca
Bella Janela
Cecrisa SA
Kohler
IKEA
KOF Palitra
JSC Saratov
JSC Turinsky
JSC Erismann
Nilkamal Ltd
EVOK
HSIL Limited
Kurlon
Sleepwell
MM Foam
Joyou
Kymdan
Libbey Inc
Guangdong Carpoly Chemical
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