Consumers and the Cloud: Quantifying and exploiting the consumer cloud market opportunity, 2010-2018

Date: September 22, 2010
Pages: 142
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C1CD7E60A62EN
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Consumers and the Cloud: Quantifying and exploiting the consumer cloud market opportunity, 2010-2018
Consumer use of cloud technology is vast, and will drive overall cloud revenues from 2010-2015. This report seeks to scope, size and demystify the business opportunities presented by the consumer application of cloud computing technology. Specifically, the report aims to: Define what ‘cloud computing’ means in the consumer space; Translate and demystify the cryptic language typically used to describe the cloud into real-world, business and marketing language; Qualify and quantify commercial opportunities in consumer cloud applications over the immediate to mid-term; Clarify the current competitive positioning in the consumer cloud value chain; Evaluate business responses to these opportunities, and outline optimal business models for the near term and beyond.

The report offers quantification and forecasting of revenue opportunities for consumer usage of cloud technologies, for all major revenue categories, on a global basis including all regions and 20 leading national markets. It analyzes the impact of drivers and inhibitors to cloud technology uptake, and assesses competitive landscape development and commercial implications.

Key Features of this report
  • Defines and demystifies the meaning of 'the consumer cloud'.
  • Uniquely detailed and comprehensive revenue analysis of market conditions and future outlook
  • Uniquely granular look at revenue opportunities globally, for six regions and 20 leading national markets
  • Business implication analysis for all stakeholders as competitors
  • Analysis of factors supporting and inhibiting the adoption of cloud enabled apps by consumers

Key Benefits of this report
  • Access a uniquely comprehensive and detailed, but realistic and well sourced view of current and potential markets
  • Gain a unique planning tool country by country, region by region
  • Assess your business' position in the emerging new competitive landscape
  • Understand the drivers and inhibitors that will impact your market
  • Identify successful consumer cloud business strategies for the period 2010-2018

Highlights from this report

Consumer cloud revenues are predicted to grow at a CAGR of 24.5% between 2010 and 2018, reaching $71.4bn by the end of the forecast period.

By 2018, mobile applications will account for $32.5bn, or just under 46% of all consumer cloud services revenues (up from 31 % in 2010).

Companies such as Microsoft and Apple have a significant opportunity to transfer their desktop dominance to the cloud. Firms such as Google and Facebook cannot succeed independently and will need to adopt partner or merger strategies.

Key questions answered by this report
  • What exactly is the consumer cloud? Is it simply a 'myth'?
  • What is the revenue opportunity presented by consumer use of cloud technologies?
  • What are the geographic splits involved?
  • How will new supply chains develop as a result of the rise of cloud computing?
  • How fast will adoption and revenue growth really be, given drivers and inhibitors?
  • What are the market opportunities in consumer services such as email, storage, VoIP, mobile apps, social networking and gaming, and music?
  • Which companies are dominating the consumer cloud space?
  • Which consumer cloud business strategies will be successful in the period 2010-2018?
Consumers and the Cloud
Executive summary
Consumer cloud market context
Consumer cloud market opportunity analysis
Consumer cloud competitive situation analysis
Business response

CHAPTER 1 CONSUMER CLOUD MARKET CONTEXT

Summary
Introduction
Who is this report for?
Demystifying the cloud
The symbolic language of the cloud
A simpler definition of cloud computing
The cloud the consumer sees
Consumer cloud information flows
Is the cloud a myth?
Issues facing the development of the consumer cloud market
Bandwidth
Access devices
Personal information integration
Security
Privacy
Conclusion

CHAPTER 2 CONSUMER CLOUD MARKET OPPORTUNITY ANALYSIS

Summary
Market overview
Market scope and definition
Email
Storage / backup
VoIP
Mobile applications (mApp) revenues
Online social networking (excl. gaming)
Online gaming
Paid music content
Notes on data and sources
Market drivers and enablers
Broadband penetration
3G
Access devices
Smartphones
Social networking
Market sizing and forecasts (2010-18)
Total cloud services revenues
Private cloud vs public cloud
Consumer cloud market revenues
Global total
By region
By major geographical market
By market category
Market category by major geographical market
Conclusions

CHAPTER 3 CONSUMER CLOUD COMPETITIVE SITUATION ANALYSIS

Summary
Competitive overview
Introduction
Competitive analysis and vendor profiles
Google vendor profile
Apple vendor profile
Facebook vendor profile
Microsoft vendor profile
Salesforce.com vendor profile
Nokia vendor profile
Amazon Web Services (AWS) vendor profile
Opera Unite vendor profile
Box.net vendor profile

CHAPTER 4 BUSINESS RESPONSE

Summary
Overview
Business response analysis
Traditional consumer technology OS firms
Responses of established Web firms
Response of telephone operators
Response of media and other content providers
Response of applications developers
Responses of device manufacturers
Conclusions
Index

LIST OF FIGURES

Figure 1.1: Consumer cloud information flows
Figure 2.2: Consumer cloud revenue categories
Figure 2.3: Global 3G subscribers and penetration, 2010-18
Figure 2.4: Access device shipments (units, m), 2010-18
Figure 2.5: Social network user growth by region (users m), 2009-15
Figure 2.6: Global total cloud services revenues ($bn), 2010-18
Figure 2.7: Total cloud services revenues by major geographical market ($bn), 2010-18
Figure 2.8: Share of total cloud services revenues by major geographical market (%), 2010-18
Figure 2.9: Total cloud services revenues, private vs public cloud ($bn), 2010-18
Figure 2.10: Global consumer cloud revenues as a percentage of all cloud services revenues ($bn), 2010-18
Figure 2.11: Consumer cloud services revenues by region ($bn), 2010-18
Figure 2.12: Share of total consumer cloud services revenues by region (%), 2010-18
Figure 2.13: Consumer cloud services revenues by major geographical market ($bn), 2010-18
Figure 2.14: Consumer cloud services market share by major geographical market (%), 2010-18
Figure 2.15: Consumer cloud services revenues as a percentage of total cloud services revenues, by major geographical market (%), 2010-18
Figure 2.16: Consumer cloud services revenues by market category ($bn), 2010-18
Figure 2.17: Consumer cloud mobile application revenues by major geographical market ($bn), 2010-18
Figure 2.18: Consumer cloud gaming revenues by major geographical market ($bn), 2010-18
Figure 2.19: Consumer VoIP revenues by major geographical market ($bn), 2010-18
Figure 2.20: Consumer paid music downloads revenues by major geographical market ($bn), 2010-18
Figure 2.21: Consumer cloud SN revenues by major geographical market ($bn), 2010-18
Figure 2.22: Consumer storage and backup revenues by major geographical market ($bn), 2010-18
Figure 2.23: Consumer cloud email revenues by major geographical market ($bn), 2010-18
Figure 3.24: Converging cloud business models
Figure 3.25: Google SWOT analysis
Figure 3.26: Apple SWOT analysis
Figure 3.27: Facebook SWOT analysis
Figure 3.28: Microsoft SWOT analysis
Figure 3.29: Salesforce.com SWOT analysis
Figure 3.30: Nokia SWOT analysis
Figure 3.31: Amazon Web Services SWOT analysis
Figure 3.32: Opera Unite SWOT analysis
Figure 3.33: Box.net SWOT analysis
Figure 3.34: Cloud stakeholder strategy comparisons

LIST OF TABLES

Table 2.1: Ranking of country broadband penetration and ubiquity (subscribers per 100 inhabitants), 2009
Table 2.2: Global 3G subscribers and penetration, 2010-18
Table 2.3: 3G penetration by country, 2010
Table 2.4: Access device shipments (units, m), 2010-18
Table 2.5: Social network user growth by region (users m), 2009-15
Table 2.6: Global total cloud services revenues ($bn), 2010-18
Table 2.7: Total cloud services revenues by major geographical market ($bn), 2010-2018
Table 2.8: Share of total cloud services revenues by major geographical market (%), 2010-18
Table 2.9: Total cloud services revenues, private vs public cloud ($bn), 2010-18
Table 2.10: Consumer cloud revenues as a percentage of all cloud services revenues globally ($bn), 2010-18
Table 2.11: Consumer cloud services revenues by region ($bn), 2010-18
Table 2.12: Share of total consumer cloud services revenues by region (%), 2010-18
Table 2.13: Consumer cloud services revenues by major geographical market ($bn), 2010-18
Table 2.14: Consumer cloud services market share by major geographical market (%), 2010-18
Table 2.15: Consumer cloud services revenues as a percentage of total cloud services revenues, by major geographical market (%), 2010-18
Table 2.16: Consumer cloud revenues by market category ($bn), 2010-18
Table 2.17: Consumer cloud mobile application revenues by major geographical market ($bn), 2010-18
Table 2.18: Consumer cloud gaming revenues by major geographical market ($bn), 2010-18
Table 2.19: Consumer VoIP revenues by major geographical market ($bn), 2010-18
Table 2.20: Consumer paid music downloads by major geographical market ($bn), 2010-18
Table 2.21: Consumer cloud SN revenues by major geographical market ($bn), 2010-18
Table 2.22: Consumer storage and backup revenues by major geographical market ($bn), 2010-18
Table 2.23: Consumer cloud email revenues by major geographical market, ($bn), 2010-18
Table 3.24: Google key metrics, Q1 2010
Table 3.25: Apple key metrics, Q1 2010
Table 3.26: Facebook key metrics, Q1 2010
Table 3.27: Microsoft key metrics, Q1 2010
Table 3.28: Salesforce.com key metrics, Q1 2010
Table 3.29: Nokia key metrics, Q1 2010
Table 3.30: Amazon Web Services key metrics, Q1 2010
Table 3.31: Opera Unite key metrics, Q1 2010
Table 3.32: Opera Unite key metrics, Q1 2010
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