Mexico Consumer Electronics Report Q2 2016

Date: March 16, 2016
Pages: 63
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: We have left our core forecasts unchanged for the Mexican consumer electronics market in our Q216 report update. We hold the opinion that the consumer electronics market will move to a much stronger footing in 2016 with growth of 7.8% forecast - a turnaround from the contraction in spending in 2015 when peso depreciation eroded Mexican household purchasing power for imported devices. We expect the PC and AV markets to benefit most from the improved economic backdrop as deferred purchases from 2015 are unlocked. Over the medium term, income growth will increase the spending potential of households, both deepening the market by adding new entrants and by reducing the price sensitivity that characterised the mass market in 2015 - and therefore offering vendors the opportunity to increase volumes and sell a greater share of higher-margin devices. BMI forecasts that total consumer electronics device spending will increase to a total of USD19.6bn in 2020.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD6.6bn in 2016 to USD9.2bn in 2020. Household income growth will underpin robust expansion of PC market in value and volume terms, while enterprise hardware spending expected to accelerate as business sentiment strengthens.
  • AV Sales: USD2.6bn in 2016 to USD3.3bn in 2020. Digital TV set upgrades and LED/LCD spending growth will drive AV spending over the medium term as price sensitivity is alleviated in the mid-market.
  • Handset Sales: USD6.1bn in 2016 to USD7.1bn in 2020. Handset segment spending growth outperformed from 2010-2015, but as the smartphone boom loses momentum and competition from Chinese vendors ensures a dynamic of price erosion we expect growth rates to be more subdued over 2016-2020.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Mexico 2014-2020)
Industry Risk Reward Index
  Table: CE RRI Regional Scores Breakdown, Q216
  Table: Americas Risk/Rewards Index, Q2 2016
Market Overview
  Table: PC Sales (Mexico 2014-2020)
  Table: AV Sales (Mexico 2014-2020)
  Table: Household TV Access By Transmission Technology
Mobile Handsets
  Table: Mobile Communications (Mexico 2014-2020)
Industry Trends And Developments
  Table: Electronics Manufacturing Output (MXNmn), 2003-2012
  Table: Mexico ICT Trade Balance (MXNmn), 2005-2013
  Table: FDI By LCD TV Set Manufacturers In Mexico
Regulatory Development
  Table: Five Digital Strategy Pillars
Competitive Landscape
International Companies
  Table: Office Depot
  Table: Panasonic
Local Companies
  Table: Famsa
  Table: Texa
  Table: Vanta
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (Mexico 1990-2025)
  Table: Key Population Ratios (Mexico 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Mexico 1990-2025)
  Table: Population By Age Group (Mexico 1990-2025)
  Table: Population By Age Group % (Mexico 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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