European Interior Design Industry Outlook Survey 2011–12: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies

Date: May 22, 2011
Pages: 104
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Publisher: World Market Intelligence
Report type: Strategic Report
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ID: EBF83BCB755EN
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European Interior Design Industry Outlook Survey 2011–12: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies
Synopsis
  • The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of procurement decision makers and C-level executives.
  • The geographical scope of the research is limited to Europe– drawing on the activity and expectations of leading industry players across Europe.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.
  • The report also identifies the key investment opportunities available by product and service category.
  • The report analyses trends in procurement expenditures, procurement practices and factors for supplier selection.
  • In this report, respondents identify the measures that suppliers should undertake to maintain their business.

Summary

This report is the result of an extensive survey drawn from WMI’s exclusive panel of leading interior design industry executives. It analyzes how interior design companies’ procurement expenditure, business strategies and practices are set to change in 2011–12. This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies future growth of buyers and suppliers, M&A and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of 406 industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents
  • The research is based on primary survey research conducted by WMI accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • The geographical scope of the research draws on the activity and expectations of leading industry players across Europe. The report also provides some reference to global data, as and where available
  • This report covers data and analysis on buyer expenditure, procurement and industry developments
  • Key topics covered include interior design industry buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence.
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results

Reasons To Buy
  • Drive revenues by understanding future product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future
  • Better promote your business by aligning your capabilities and business practices with your customer’s changing needs
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers
  • Identify market specific growth opportunities

Key Highlights
  • China, the Middle East and Eastern Europe are predicted to be the fastest growing regions among developing countries for the interior design industry. Rapid urbanization, high demand for housing and changing lifestyles in these regions is fueling growth.
  • The majority of the interior design companies will be increasing procurement spend over the next 12 months. The average size of the annual procurement budgets of the companies is US$XX.X million
  • Overall, XX% of respondents from interior design industry buyers agree that in order to maintain and win their business, suppliers will have to improve customer service.
1 EXECUTIVE SUMMARY

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

2 INTRODUCTION

2.1 What is this report about?
2.2 Definitions
2.3 Methodology

1) ONLINE SURVEY

2) SECONDARY RESEARCH

3) DATA ANALYSIS AND REPORT WRITING

4) QUALITY CONTROL

2.4 Profile of survey respondents
  2.4.1 Profile of buyer respondents
  2.4.2 Profile of supplier respondents

3 INDUSTRY DYNAMICS

3.1 Revenue growth expectations
  3.1.1 Revenue growth expectations by company type
  3.1.2 Revenue growth expectations by region
  3.1.3 Revenue growth expectations by turnover
  3.1.4 Revenue growth expectations by senior level respondents
  3.1.5 Revenue growth expectations – cross industry comparisons
3.2 Future developments in business structure
  3.2.1 Future developments by buyers
  3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity predictions
  3.3.1 Merger and acquisition activity predictions by buyers
  3.3.2 Merger and acquisition activity predictions by suppliers
  3.3.3 Merger and Acquisition activity predictions by region
  3.3.4 Merger and acquisition activity predictions by company turnover
  3.3.5 Merger and acquisition activity vs. expand abroad

4 INTERIOR DESIGN MARKET GROWTH OUTLOOK

4.1 Demand in emerging markets
  4.1.1 Demand in emerging markets by buyers
  4.1.2 Demand in emerging markets by suppliers
  4.1.3 Demand in emerging markets by region
  4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
  4.2.1 Growth expectations in developed countries by buyers
  4.2.2 Growth expectations in developed countries by suppliers
  4.2.3 Growth expectations in developed countries by region
  4.2.4 Growth expectations in developed countries by company turnover
4.3 Future demand by product and service category

5 THREATS AND OPPORTUNITIES FOR THE INTERIOR DESIGN INDUSTRY

5.1 Leading business concerns for 2010–11
  5.1.1 Leading business concerns for the period by company type
  5.1.2 Leading business concerns for 2011–12 by region
  5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
  5.2.1 Actions to maintain and secure buyer business by buyers
  5.2.2 Actions to maintain and secure buyer business by region
  5.2.3 Actions to maintain and secure buyer business by turnover
  5.2.4 Actions to maintain and secure buyer business by procurement budget
  5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6 INTERIOR DESIGN INDUSTRY BUYER SPEND ACTIVITY IN EUROPE

6.1 Annual procurement budgets
  6.1.1 Annual procurement budgets by company type
6.2 Planned change in procurement spend
  6.2.1 Planned change in procurement spend by buyer type
  6.2.2 Expected change in expenditure vs. revenue growth optimism
  6.2.3 Expected change in expenditure vs. cost containment
  6.2.4 Planned change in procurement spend – cross industry comparisons
6.3 Variations in regional supplier prices
  6.3.1 Variations in regional supplier prices by company type

7 PROCUREMENT BEHAVIORS AND STRATEGIES - EUROPE

7.1 Critical success factors for supplier selection
7.2 Future procurement objectives
  7.2.1 Future procurement objectives by company type
7.3 E-procurement
  7.3.1 E-procurement by company type

8 APPENDIX

8.1 Survey results
8.2 Methodology
8.3 Contact us
8.4 About WMI
8.5 Disclaimer

LIST OF TABLES

Table 1: Total Global Interior Design Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Global Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Revenue Growth Optimism (%), 2011
Table 11: Revenue Growth Optimism by Company Type (%), 2011
Table 12: Revenue Growth Optimism by Region (%), 2011
Table 13: Revenue Growth Optimism by Turnover (%), 2011
Table 14: Key Changes In Business Structure in the Architecture and Design Industry (%), 2011
Table 15: Key Changes In Business Structure in the Interior designer and Consultant Industry (%), 2011
Table 16: Key Changes In Business Structure in the Product Manufacturer and Distributor Industry (%), 2011
Table 17: Key Changes In Business Structure in the Other Suppliers Industry (%), 2011
Table 18: Merger and Acquisition Activity Expectations Architecture and Design Industry, 2011
Table 19: Merger and Acquisition Activity Expectations Interior designer and Consultant Industry, 2011
Table 20: Merger and Acquisition Activity Expectations Product Manufacturer and Distributor Industry, 2011
Table 21: Merger and Acquisition Activity Expectations Other Suppliers Industry, 2011
Table 22: Merger and Acquisition Activity Expectations by Region, 2011
Table 23: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Table 24: Merger and Acquisition Activity Expectations vs. Expand Abroad (%), 2011
Table 25: Demand in Emerging Markets by Architecture and Design Companies (%), 2011
Table 26: Demand in Emerging Markets by Interior Designer and Consultant (%), 2011
Table 27: Demand in Emerging Markets by Product Manufacturer and Distributors (%), 2011
Table 28: Demand in Emerging Markets by Other suppliers (%), 2011
Table 29: Growth Expectations in Developed Countries by Architecture and Design Company (%), 2011
Table 30: Growth Expectations in Developed Countries by Interior Designer and Consultant (%), 2011
Table 31: Growth Expectations in Developed Countries by Product Manufacturer and Distributor (%), 2011
Table 32: Growth Expectations in Developed Countries by Other Suppliers (%), 2011
Table 33: Future Demand for Products and Services of Architecture and Design Companies (%), 2011
Table 34: Future Demand for Products and Services of Interior Designers and Consultants (%), 2011
Table 35: Leading Business Concerns (%), 2011–12
Table 36: Leading Business Concerns by Company Type (%), 2011–12
Table 37: Leading Business Concerns by Region (%), 2011–12
Table 38: Leading Business Concerns by Company Turnover (%), 2011–12
Table 39: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Table 40: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Table 41: Actions to Maintain and Secure Buyer Business by Region (%), 2011
Table 42: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 43: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011
Table 44: Annual Procurement Budgets of Interior Design Buyers in US$ (%), 2011
Table 45: Annual Procurement Budgets in US$ by Company Type (%), 2011
Table 46: Expected Change in Total Procurement Expenditure of Interior Design Buyers (%), 2011
Table 47: Expected Change in Total Procurement Expenditure by Company Type (%), 2011
Table 48: Expected Change in Expenditure vs. Revenue Growth Optimism (%), 2011
Table 49: Expected Change in Expenditure vs. Cost Containment (%), 2011
Table 50: Net Change in Planned Procurement Expenditure, All Industries (%) 2011
Table 51: Variations in Regional Supplier Prices (%), 2011
Table 52: Variations in Regional Supplier Prices by Company Type (%), 2011
Table 53: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2011
Table 54: Critical Success Factors for Supplier Selection - All Interior Design Buyers, 2011
Table 55: Future Procurement Objectives (%), 2011
Table 56: Future Procurement Objectives by Company Type (%), 2011
Table 57: E–Procurement: Level of Implementation (%), 2011
Table 58: E–Procurement: Level of Implementation by Company Type (%), 2011
Table 59: Survey Results – Closed Questions

LIST OF FIGURES

Figure 1: Revenue Growth Optimism (%), 2011
Figure 2: Revenue Growth Optimism by Company Type (%), 2011
Figure 3: Revenue Growth Optimism by Region (%), 2011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Changes In Business Structure in the Architecture and Design Industry (%), 2011
Figure 8: Key Changes In Business Structure in the Interior designer and Consultant Industry (%), 2011
Figure 9: Key Changes In Business Structure in the Product Manufacturer and Distributor Industry (%), 2011
Figure 10: Key Changes In Business Structure in the Other Suppliers Industry (%), 2011
Figure 11: Merger and Acquisition Activity Expectations Architecture and Design Industry, 2011
Figure 12: Merger and Acquisition Activity Expectations Interior designer and Consultant Industry, 2011
Figure 13: Merger and Acquisition Activity Expectations Product Manufacturer and Distributor Industry, 2011
Figure 14: Merger and Acquisition Activity Expectations Other Suppliers Industry, 2011
Figure 15: Merger and Acquisition Activity Expectations by Region, 2011
Figure 16: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Figure 17: Top 10 Regions for Growth, 2011
Figure 18: Top 5 Emerging Markets of Interior Design Industry, 2011
Figure 19: Demand in Emerging Markets by Architecture and Design Companies (%), 2011
Figure 20: Demand in Emerging Markets by Interior designer and consultant (%), 2011
Figure 21: Demand in Emerging Markets by Product Manufacturer and Distributors (%), 2011
Figure 22: Demand in Emerging Markets by Other suppliers (%), 2011
Figure 23: Demand in Emerging Markets by Region (%), 2011
Figure 24: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 25: Top 5 Developed Countries Targeted for Growth, 2011
Figure 26: Growth Expectations in Developed Countries by Architecture and Design Company (%), 2011
Figure 27: Growth Expectations in Developed Countries by Interior Designer and Consultant (%), 2011
Figure 28: Growth Expectations in Developed Countries by Product Manufacturer and Distributor (%), 2011
Figure 29: Growth Expectations in Developed Countries by Other Suppliers (%), 2011
Figure 30: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2011
Figure 31: Growth Expectations in Developed Countries by Company Turnover (% 'Increase' Responses), 2011
Figure 32: Future Demand for Products and Services of Architecture and Design Companies (%), 2011
Figure 33: Future Demand for Products and Services of Interior Designers and Consultants (%), 2011
Figure 34: Leading Business Concerns (%), 2011–12
Figure 35: Leading Business Concerns (%), 2011–12
Figure 36: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Figure 37: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Figure 38: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 39: Actions to Maintain and Secure Buyer Business by Purchase Decision Authority (%), 2011
Figure 40: Annual Procurement Budgets of Interior Design Buyers in US$ (%), 2011
Figure 41: Annual Procurement Budgets in US$ by Company Type (%), 2011
Figure 42: Expected Change in Total Procurement Expenditure of Interior Design Buyers (%), 2011
Figure 43: Expected Change in Total Procurement Expenditure by Company Type (%), 2011
Figure 44: Variations in Regional Supplier Prices (%), 2011
Figure 45: Variations in Regional Supplier Prices by Company Type (%), 2011
Figure 46: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2011
Figure 47: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2011
Figure 48: Critical Success Factors for Supplier Selection - All Interior Design Buyers, 2011
Figure 49: Future Procurement Objectives (%), 2011
Figure 50: Future Procurement Objectives by Company Type (%), 2011
Figure 51: E–Procurement: Level of Implementation (%), 2011
Figure 52: E–Procurement: Level of Implementation by Company Type (%), 2011

COMPANIES MENTIONED

Swanke Hayden Connell Architects (SHCA), West Ham United, London Borough, Kinnarps, Foster, Franke Artemis Group, UrbanCatDesign, Armani Casa, CSM Architects, Andrew Long Design, IBI Group, Nightingale Associates, Samas, Interior Services Group, Realys Group, KTGY Inter-Associates Ltd, Shaikhani Contracting, RNL, Johnson Fain, Godwin Austen Johnson, Depa Limited, Rockfon Group, Tikkurila, Kajima, Metrus Energy, Siemens Building Technologies, Saint-Gobain, DIY, B&Q, Dow Wire & Cable, Dow Europe GmbH, Koehler Paper Group, DSM Engineering Plastics
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