Global Growth Strategies for Chemical Companies: Key Trends, M&As, Emerging Markets and Future Outlook

Date: July 1, 2010
Pages: 97
US$ 3,835.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G164B617A95EN

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Global Growth Strategies for Chemical Companies: Key Trends, M&As, Emerging Markets and Future Outlook
The global chemical industry which is over $3 trillion in size had a major setback in 2009. The US economic recession, exacerbated by the credit crisis had spread to all regions around the world. This was largely reflected among the major chemical manufacturers most of which had a significant decline in sales over 2008. Moreover, many chemical customers also reduced their purchases in the face of slower end market demand and reduced inventories in response to the adverse impact of the recent economic downturn.

Global Growth Strategies for Chemical Companies identifies and evaluates the key growth strategies for the global chemical industry and their impact on other sectors. This report also investigates the recent trends, opportunities, and challenges of the leading chemical players in the global chemical industry. The emerging trends, priorities and strategies of investors are also described to help entrepreneurs target the right type of investor and communicate their value proposition in the best possible manner.

Key features of this report
  • Market segmentation and global distribution by region
  • Consolidation within the chemical industry including key M&A strategies
  • Key deals and alliances between 2008 and June 2010
  • Key trends and opportunities in the global chemicals market
  • Strategic growth analysis of leading companies in chemical markets across the globe
  • Future outlook of the global chemical industry
Scope of this report
  • Gain a detailed overview of M&A activity, key partnerships and alliances and how these are shaping the global chemical industry
  • Assess the growth strategies of the global chemical market, including the role played by key societies and associations, market segmentation, and case studies
  • Understand the major issues affecting the global chemical industry
  • Evaluate the growth strategies of key chemical players in the global chemical industry
  • Understand the key drivers and resistors to growth for chemical companies
Key Market Issues
  • Transitioning from commodities to specialties is taking place as many chemical companies across the globe shift their focus from commodities to specialties. However, for many European companies, this shift was a necessity rather than advancement, due to the high cost of raw materials. Specialty chemical producers provide eloquent, high value solutions to a number of niche segments. During the 2008–09 period, Rohm & Haas and Ciba’s acquisition by Dow and BASF respectively, showed an increasing focus on specialties (in search of improved profitability margins).
  • Leading chemical manufacturers are entering emerging markets through joint ventures or acquisitions (mainly in the Middle East to gain access to feedstocks, and in China and India to develop a local market presence). The most successful chemical producers in the near future are likely to be those that embrace the changing dynamics in the global chemical industry and effectively position themselves in emerging markets.
  • Chemical companies have started to increase their customer relationships through strategic partnerships and joint initiatives with researchers, engineers, and other professionals from different companies, working on collaborative research and development projects. Moreover, chemical manufacturers need to keep their sales force engaged to drive value through strong customer relationships, rather than simply getting drawn into competition with lower-cost rival producers. For instance, BASF introduced a global Non Conformance Management System (NCM) in 2009, which records and investigates customers’ problems with their products and processes.
Key findings from this report
  • Overall activity in the global chemical industry (which is $3 trillion in size) fell by 4.6% in 2009.
  • The Middle East chemical industry is currently experiencing significant growth, mainly in the specialty sector. The region has historically concentrated on oil production, but more recently many companies have started to build their own chemical production facilities in the region.
  • Although specialty chemical companies were hard hit by the recent economic downturn, many of the US and European chemical companies are still focused on this sector, as specialty products are more profitable than commodity chemicals in the longer term.
  • Mergers and acquisitions form an integral part of the global chemical industry. More recently, many chemical companies have started to focus on cross-border M&A activities in Asia.
  • Managing and rationalizing existing assets in the EU and investing in new facilities in emerging and fast growing markets has been a key trend in the global chemicals sector recently. Growth in Western Europe started to decline in recent years, making Asia, the Middle East, and Latin America the new markets driving growth.
  • The Asian chemical market is highly fragmented and is still dominated by a plethora of relatively small players in terms of market capitalization. Thus, they present as attractive takeover targets for many European and US chemical players.
Key questions answered
  • What are the recent trends in global chemical industry?
  • What are the key growth strategies for major players in the global chemical market?
  • Which companies will drive the future of the global chemical market?
  • How will the new healthcare reforms and climate change protocols impact the global chemical industry?
  • Which are the key areas of focus for both commodity and specialty chemicals?
  • What are the roles of key organizations (societies and associations) in the global chemical industry?
Global Growth Strategies for Chemical Companies
Executive summary
An overview of the chemical industry
Market segmentation
Consolidation within the chemical industry
Growth strategies for the chemical market
Growth strategies of key chemical players


What is the report about?


Overview of the global chemical industry
Characteristics of the chemical industry
Key organizations in the chemical industry
The American Chemistry Council (ACC)
The American Chemical Society (ACS)
Cefic – European Chemical Industry Council
The European Association of Chemical Distributors (FECC)
The International Council of Chemical Associations (ICCA)
The International Council of Chemical Trade Associations (ICCTA)
Global distribution by region
European chemical industry
US chemical industry
The Asia-Pacific chemical industry
The Chinese chemical industry
The Indian chemical industry
The Japanese chemical industry
The Middle East chemical industry
The Latin American chemical industry


Commodity chemicals
Impact of commodity chemicals on the global chemical industry
Key areas of focus for commodity chemical companies
Specialty chemicals
Impact of specialty chemicals on global chemical industry
Key areas of focus for specialty chemical companies
Fine chemicals – an overview
Global chemical shipments/output by region
Recent adjustments in the supply side, post recession


M&A strategies
Major focus on China and the Middle East
Saudi Arabia and Abu Dhabi’s strong presence
China – the other key destination
Restructuring of chemical production
Recent key deals
Future outlook of global chemical deals
New healthcare reforms and climate change protocols
Commodity price fluctuation
Private equity firms in M&As
Case study insights
Mitsubishi Chemicals and Asahi Kasei’s joint venture company – May 2010
Mitsubishi Rayon and SABIC’s joint venture – August 2009
Dow Chemicals and Denbury’s MoU – November 2009
Evonik’s precious metal powder catalyst acquisition from Ravindra Heraeus –
June 2010


Recent trends in the global chemical industry
Advancement from commodities to specialties
Establishing customer relationships
Developing joint ventures in emerging markets
Investment in biotechnology
Shifting manufacturing units to emerging and fast growing markets
Higher oil prices will drive the pricing trends of chemicals
Global policies to curb greenhouse gas emissions
Renewable energy initiatives
Petrochemical shift in emerging countries
ICCA’s GMP guidelines
Potential benefits of the guidelines
Future outlook of the global chemical industry
Industry leaders’ predictions for 2010


Leading chemical players by emerging region
Key players and their growth strategies
Leading supplier of chemical intermediates
Concept of Verbund, an innovative approach
Diversified product portfolio
Changing focus from commodity chemicals to specialty category
Increasing R&D activity in emerging markets
Micro reactors: a new technology for pharmaceutical production
Dow Chemicals
Targeting high-growth sectors with new products and technologies
Innovation in healthcare, energy, and consumerism
Commitment to inventory lifecycle analysis
Evonik Chemicals
Specialty chemicals remain a key focus area for Evonik
Strong commitment to custom manufacturing business
Saudi Basic Industries Corporation (SABIC)
Strong research and technology capabilities
Strengthening its ties with emerging countries like China
Chemical manufacturing continues to strengthen its technology platform
Continued business partnerships with biopharmaceutical and chemical companies
Expansion in BRIC countries to strengthen business activity in the coming years
Custom manufacturing remains key for Lanxess’s fine chemical subsidiary (Saltigo) in Japan
Largest rubber chemicals production site in India
Targeting high-growth life-sciences segment with new products and technology
Partnerships and alliances continues to be a key strategy to expand its business portfolio
Strong focus on emerging markets to increase customer base
Mitsubishi Chemical Holdings
Prioritizing next-generation growth businesses
Increasing competitiveness in petrochemical sector
Sumitomo Chemicals
Strong response to EU’s REACH legislation for chemicals
Creation of next generation chemical safety information management database
Significant progress on major R&D projects
Pursuing a new strategy of creative hybrid chemistry




Figure 2.1: Global chemical sales share by regional distribution, 1997 vs 2007
Figure 2.2: Sectoral breakdown of EU chemical industry sales, 2007
Figure 3.3: Global chemicals and their use in different sectors
Figure 4.4: Regional trends in global chemical M&As, Jan 2008 to June 2010


Table 3.1: Global chemical shipments ($bn) in major countries, 2001-08
Table 4.2: Major chemical deals, Jan 2008 to June 2010
Table 6.3: Top five chemical companies by emerging region, 2008
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