[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

TrendSights Analysis: Smart & Connected - Digital-Informed Consumption

August 2019 | 32 pages | ID: T533AF16FA7AEN
GlobalData

US$ 3,450.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
TrendSights Analysis: Smart & Connected - Digital-Informed Consumption

SUMMARY

The availability of information through online platforms has increased consumer awareness. As consumers become increasingly informed, shopping decisions are impacted and evolve to suit the world around them. Consumers now have instant access to comparisons of price, product quality, and brand ethics. This report will explore the impact of online lifestyles and how they will evolve as internet penetration continues to increase.

SCOPE
  • Continually improving technologies and online platforms allow consumers to access greater amounts of information instantly from any location.
  • Growing distrust of companies, particularly multinationals, along with higher expectations, drives consumers to be well-informed.
  • Greater internet penetration is enhancing the scope and reach of consumers.
  • Digital-informed shopping is driven by social, health, and economic concerns.
REASONS TO BUY
  • Ethical - Awareness of pressing environmental and ethical issues pushes consumers to be conscientious shoppers. Consumers are becoming more interested in production processes and ingredients, which have become very influential upon product choice.
  • Health - Health concerns prompt consumers to be better educated about product formulation. This includes a heightened awareness of ingredients as well as sugar and calorie content.
  • Economic - Stagnating incomes and economic uncertainty mean consumers have a higher propensity to save. Consumers are compensating by seeking better deals and better value through online comparison platforms.
Hot topic snapshot
What?
Why?
Who?
How?
What's next?

COMPANIES MENTIONED

Facebook
Amazon
Google
SIG
Amcor
Rakuten
E-Bay
Uber
Netflix
HBO
Sephor
Lyft
Nestle Smarties
Starbucks
Smirnoff
Marmite
Carlings
Petz
Just Herbs
Burger King
Cadbury
HiMirror
L'oreal


More Publications