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Tourism Source Market Insight - Italy (2021)

April 2021 | 32 pages | ID: TD68E083EEFCEN
GlobalData

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Tourism Source Market Insight - Italy (2021)

SUMMARY

GlobalData’s Tourism Source Market Insight: Italy report provides a thorough insight into Italy’s domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Key Highlights
  • Like the rest of the world, COVID-19 had a major impact on the travel sector across Italy. YOY declines of 53% for international trips and 30% for domestic trips in 2020 had an impact on Italy’s domestic tourism sector and for destinations that rely on Italian visitation.
  • It is evident that younger Italians and the older generation in Italy have different ideas and preferences. Older generations are rarely influenced by social media and prefer more traditional methods of advertising. Whereas younger residents of Italy are more heavily influenced by social media GlobalData’s Q3 2019 consumer survey revealed.
  • In 2019, 66% of trips were made within Italy, which increased to 74% in 2020 due to the pandemic. This trend is expected to continue into the near future as lockdowns prevail and Italy is experiencing a ‘third wave’ of infections. When Italian travelers can make trips, many people travel from the North to the South of the country, especially in summer months.
SCOPE
  • This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.
REASONS TO BUY
  • This report provides clear insight into developments in Italy's regional and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of Italian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
  • The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions
  • This report examines the impact of COVID-19 on Italian outbound and domestic tourism
Overview
Country Snapshot: 2020
Italy tourism market in 2020: at a glance
Risk
Main Findings
Italian Tourist Profile
What types of holidays do Italian travelers take?
Insight into the Italian traveler
How has COIVD-19 affected Chinese travelers appetite for travel?
Domestic Tourism
Domestic Flows
Domestic Spending
International Tourism
International Flows
International Spending
Main & Developing Destination Markets
Where did Italian tourists travel to in 2020?
Main Destination Markets
Developing Destination Markets: Eastern Europe
Worldwide Developing Destination Markets
Outlook
Opportunities
Threats
Appendix


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