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Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

March 2021 | 42 pages | ID: I46B4512164FEN
GlobalData

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Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

SUMMARY

Individualism and Expression is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.

Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer 'identity-related' products that can feel more personal to consumers.

SCOPE
  • Empowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.
  • Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them.
  • More informed consumers are making product choices with specific health concerns in mind.
REASONS TO BUY
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Trend Snapshot
Trend Analysis
What?
Why?
Who?
How?
Future Implications
Appendix


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