Soft Drinks in Belarus

December 2020 | 68 pages | ID: SE86BE451BFEN
Euromonitor International Ltd

Abstracts

Despite the government not implementing a lockdown in Belarus in 2020, current value and volume sales will be impacted by the COVID-19 pandemic overall. Trends such as stockpiling have had little impact on soft drinks, with consumers choosing to bulk buy more essential items instead. Likewise, the failing economy has left many consumers unemployed or with reduced disposable incomes meaning many have had to adopt economising across all their spending. This has impacted some product areas such as...

Euromonitor International's Soft Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Self-isolation and remote-working leads to greater demand for larger package sizes as consumers avoid possible contagion
The health and wellness trend further is amplified by the ongoing health crisis
Reduced purchasing powers and increased unit prices destabilise brand loyalty
RECOVERY AND OPPORTUNITIES
Declining economy and ongoing concerns undermine on-trade sales
Traditional and healthy kvass sees growth in response to raised awareness of overall health
Low calorie offerings at the forefront of innovation as the health and wellness trend continues to grow
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The health and wellness trend gathers motion in 2020 due to consumer health anxiety regarding COVID-19
The financial backlash of the pandemic leads to intensified economising which benefits products such as nectars
Leading players focus on frequent discounting, however this restricts current value sales
RECOVERY AND OPPORTUNITIES
Price-sensitivity results in consumers cutting back on juice consumption as the economic backdrop worsens
Unit prices continue growing significantly each year
Juice faces competition from carbonates, bottled water and RTD tea
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 54 Off-trade Sales of Juice by Category: Value 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers favour tap water when working from home or self-isolating
On-the-go trend interrupted by the outbreak of COVID-19 as consumers spend more time at home
Flavoured bottled water suffers from its perception of being unhealthy as consumers focus on overall health more than ever
RECOVERY AND OPPORTUNITIES
Slow recovery for bottled water from 2021 as the health crisis continues to influence consumption habits
Declining tap water quality and return to busy lifestyles boost the recovery process
The foodservice industry continues to suffer from lack of customers as fears surrounding the virus persist
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
Consumers switch from on-trade to off-trade consumption, however growth remains limited due to the unhealthy disposition of energy drinks
Players focus on new releases to boost value shares
Discussions about establishing a legal age for energy drinks are underway
RECOVERY AND OPPORTUNITIES
The older generation continue to be more fearful of their overall health post pandemic
Manufacturers must cater to changing consumer demands in order to continue competing
Shelf-space set to increase over the forecast period, alongside marketing via social media
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 78 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Kisel continues to be popular amongst elderly consumers due to low unit prices
Elderly consumers avoid high-risk places such as supermarkets and hypermarkets amidst the pandemic
Concentrates are not sold via the foodservice industry
RECOVERY AND OPPORTUNITIES
Powder concentrates proves exempt from the impact of the complicated economy due to its low unit price
Manufacturers must adapt healthier versions of kisel in order to maintain consumer demand
Lack of promotional activity continues to limit volume growth
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 90 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers favour necessity instead of indulgence, leading RTD tea to see slowed growth
International manufactures lead sales, with Coca-Cola Co dominating
The health and wellness trend continues to influence innovation
RECOVERY AND OPPORTUNITIES
RTD tea continues to be impacted by the economising rend
A slow recovery for foodservice whilst e-commerce gains popularity
RTD tea faces competition from other product areas that offer greater price-sensitivity and health benefits
CATEGORY DATA
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 104 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
2020 IMPACT